Senior Digital Inbound Specialist

Summary

Join PatientPoint's dynamic digital marketing team as a Senior Digital Inbound Specialist. You will develop and execute inbound marketing strategies, manage budgets, analyze performance, and optimize campaigns across various platforms like SEM, SEO, and paid social media. This role requires strong analytical skills, data-driven decision-making, and experience in digital marketing. You will report on performance, stay updated on industry trends, and implement account-based marketing strategies. PatientPoint offers competitive pay and benefits, including flexible time off, hybrid work options, and wellness resources.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in digital marketing, with proven inbound and performance marketing expertise
• Proficiency in marketing ad tech such as Google Ads, Meta Campaign Manager, LinkedIn Campaign Manager, and any ABM platforms (6sense, DemandBase, Rollworks, Terminus, etc)
• Strong analytical skills and ability to make data-driven decisions
• Excellent project management and communication skills

Responsibilities

• Develop and implement comprehensive inbound marketing strategies, including SEM, SEO, paid social media and paid advertising, to drive qualified leads and increase brand awareness
• Allocate and manage the digital marketing budget to maximize ROI
• Analyze paid advertising platforms, conversion rates and other KPIs to identify areas for improvement and optimize inbound marketing performance
• Conduct keyword research and on-page SEO to improve search engine rankings, drive organic traffic and increase visibility
• Monitor and engage with prospects on paid social media platforms to drive brand awareness, generate leads and foster relationships
• Manage paid advertising campaigns, including Google Ads and retargeting, to reach specific target audiences and achieve marketing objectives
• Regularly report on inbound marketing performance, providing insights and recommendations for future strategy development and improvement
• Stay current on inbound marketing best practices, industry trends and emerging technologies to ensure our strategies remain competitive and effective
• Implement and manage account-based marketing strategies to target key accounts, personalizing our outreach and content based on specific account needs and preferences

Preferred Qualifications

Experience in targeting pharmaceutical and health and wellness brands

Benefits

• Competitive pay
• Flexible time off
• Hybrid work options
• Mental and emotional wellness resources
• 401K plan