Senior Digital Marketing Analyst (I, II)

Summary

Join Connexity as a Sr. Performance Marketing Analyst and dive into big data to drive growth for the company and its clients. You will monitor and optimize sales performance across various channels, identify growth opportunities, and present recommendations. Responsibilities include managing marketing campaigns, ensuring data integrity, and producing executive reports. The role requires strong analytical skills, experience in paid digital marketing, and excellent communication abilities. Connexity offers a competitive compensation package, including equity, flexible time off, and comprehensive benefits.

Requirements

• 5+ years of experience in a data analytical role
• 3+ years of experience managing paid digital marketing campaigns
• Performance marketing / direct response advertising experience
• Ability to transform complex facts and figures into plain English that can be easily understood
• Keen attention to detail, financial responsibility, and strong organizational skills
• Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
• Excellent communication skills
• Strong working knowledge of Excel and capacity to work with technical systems and teams
• Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving

Responsibilities

• Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
• Formulate hypotheses that can be tested, measured, and reported on to a larger audience
• Support business initiatives by identifying key trends in big data that can drive growth for the business
• Validate data integrity in all analyses performed
• Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
• Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
• Manage the quality of inbound and outbound traffic and optimize toward business targets daily
• Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
• Act as internal and external source expert for accounts & business unit(s) managed
• Produce and present executive reports that provide recommendations to drive high-level decision-making
• Lead projects and pitch ideas for products/processes that enhance operational effectiveness
• Develop project and product roadmaps that support the growth of business units owned
• Remain current on professional and industry developments directly impacting area of responsibility
• Play a key a role in mentoring and guiding the professional development of junior-level analysts
• Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
• Develop training protocol and onboard new hires to be operationally effective within three months
• Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
• Demonstrate ability to maximize mentee performance and contribution to the team
• Manage and maintain strong relationships with media vendors

Preferred Qualifications

BS / BA Degree in business, economics, mathematics, computer science, or statistics

Benefits

• Equity
• Career growth
• Flexible time off
• Casual work environment
• Competitive comp
• Health Care Plans (Medical, Dental & Vision)
• Retirement Plan (401k Matching)
• Life Insurance (Basic, Voluntary & AD&D), LTD & STD
• Paid Leave Benefits (Maternity, Paternity & Medical)
• Learning & Development Program (educational tool)
• Flexible work schedules
• Free Food & Snacks
• Wellness Resources
• Equity