Senior Direct Marketing Associate

Summary

Join Reliance Health, a company revolutionizing healthcare in emerging markets, as a Senior Direct Marketing Associate. You will be responsible for attracting new customers through various direct channels, including events, email, referrals, influencers, and offline advertising. This role demands planning and executing marketing campaigns, creating engaging content, and collaborating with other teams. You will track campaign performance, provide insights, and optimize strategies for improved outcomes. The ideal candidate possesses 3+ years of marketing experience with a proven track record in customer acquisition and managing multi-channel campaigns. Reliance Health offers a competitive salary and benefits package, including a remote-first environment, premium health insurance, and unlimited leave.

Requirements

• 3+ years of experience in marketing, focused on customer acquisition
• Proven success in managing campaigns across multiple channels
• Strong content creation and copywriting skills
• Experience using analytics tools to measure campaign success
• Ability to manage multiple projects and work collaboratively
• Experience with event and offline marketing

Responsibilities

• Plan and execute campaigns across events, email, referral programs, influencer partnerships, and offline advertising
• Develop high-impact content aligned with business goals to support customer acquisition and engagement
• Collaborate with Sales, Brand, and Digital Marketing teams to align strategies and objectives
• Manage referral and influencer programs to increase brand visibility and conversions
• Use analytics tools to track performance and optimize campaigns
• Oversee events and offline marketing activities such as billboards, radio, and on-ground activations
• Ensure consistent messaging and content distribution across channels for maximum reach
• Provide actionable insights and performance updates to stakeholders
• Build relationships with external partners, including media agencies and influencers

Benefits

• Remote-First Environment
• Competitive Salary and Benefits
• Premium Health Insurance
• Unlimited Leave
• Meaningful Impact
• Collaborative Work Culture
• Growth Opportunities
• Learning & Development Allowance