Senior Director, HCP Growth

Summary

Join Pendulum, a revolutionary company improving physical and mental health through microbiome research, as a Senior Director of Growth, Healthcare Revenue. Drive revenue growth from healthcare practitioners (HCPs), collaborating with cross-functional teams to expand Pendulum's impact. Scale the HCP channel, shaping revenue-driving strategies, acquiring, converting, and retaining HCPs as product advocates. This leadership role requires strategic thinking, quantitative analysis, and hands-on execution. You will work closely with Registered Dietitians (RDs) to optimize the practitioner funnel and partner with various teams to track key metrics. Report performance to the executive team, providing data-driven insights and recommendations. If you thrive in a data-driven, collaborative environment, this is the perfect opportunity.

Requirements

• 9+ years of experience in marketing or sales with a proven track record of driving revenue growth in a healthcare or practitioner-driven business
• Proficiency in financial modeling & market research (strong quantitative skills)
• Proven experience in developing and executing successful acquisition and retention strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Proficient in using marketing and analytics tools (e.g., Netsuite, Google Analytics, Shopify, Klaviyo)
• Strong communication and presentation skills
• Demonstrated history of upward movement and progressive responsibility within previous organizations
• Highly collaborative mindset, able to work seamlessly with finance, data analytics, marketing, and eCommerce teams
• Experience optimizing digital purchasing experiences and working with eCommerce teams
• Ability to confidently present and report key insights to senior leadership and the executive team
• Ability to execute and lead at both a strategic and operational level

Responsibilities

• Drive HCP Revenue Growth: Develop and execute strategies to acquire, convert, and retain healthcare practitioners as customers and advocates
• Lead Practitioner Funnel Strategy: Work with the RD team to generate new leads, improve conversion rates, and maximize retention
• Develop framework and encompassing sales model to effectively nurture and grow existing HCP accounts by analyzing key drivers that influence progressive growth
• Develop Business Models & Market Research: Use data-driven insights to inform revenue strategies, pricing models, and expansion opportunities
• Content Strategy for Growth: Partner with the consumer marketing team to develop compelling, science-backed content that supports both HCP and consumer engagement
• Optimize eCommerce Experience for HCPs: Collaborate with the eCommerce team to ensure a seamless practitioner purchasing journey, optimize conversions, and enhance the digital experience for HCPs
• Cross-Functional Collaboration: Work closely with finance, data analytics, marketing, and eCommerce teams to establish KPIs, track performance, and optimize for growth
• Executive Reporting & Strategic Leadership: Present key revenue performance metrics, business insights, and strategic recommendations to the executive team to drive informed decision-making
• Trusted Partner to the VP of HCP Revenue: Serve as the right-hand person to the VP of HCP Revenue, influencing strategy with clear, logical, and quantitative reasoning

Preferred Qualifications

MBA desired (with a strong preference for experience in revenue growth, finance, or strategy)

Benefits

• $200,000 - $225,000
• Medical, Dental, and Vision
• Commuter Benefits
• Life & STD Insurance
• Company match on 401 (k)
• Flexible Time Off (FTO)
• Equity