Director of Brand Strategy

Summary

Join Nuvalent, a leading biopharmaceutical company, as their Director of Brand Strategy. Reporting to the VP of Marketing, you will play a pivotal role in the success of the company's first commercial product launches. Key responsibilities include leading commercial strategy, managing the marketing budget, collaborating with cross-functional teams, and conducting market research. This role demands strong analytical, communication, and leadership skills, along with extensive experience in biopharma commercialization, preferably within oncology. The ideal candidate will possess a Bachelor's degree and 10+ years of relevant experience. This is a high-visibility position offering significant contributions to the company's growth and patient care.

Requirements

• Bachelor’s degree required
• 10+ years of biopharma commercial experience
• Product launch experience, preferably in oncology
• Patient and HCP marketing experience
• Highly experienced in problem-solving, qualitative / quantitative data analysis, and strategy
• Demonstrated success in leading cross-functional workstreams, collaborating closely with peers and senior stakeholders, and creating / delivering presentations to diverse audiences
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and rapidly adapt to change
• Willingness to travel domestically up to 20%

Responsibilities

• Collaborate with Brand Lead, Digital Marketing Lead, Medical Affairs, Sales, and Market Access to lead development of cross-functional Brand / Launch plan outlining Brand Strategy, supporting tactics, clear budget allocation, and KPIs
• Lead development and ongoing management of annual Marketing budget in collaboration with Marketing Team colleagues, adapting / optimizing as needed
• Collaborate with Marketing colleagues (e.g., HCP Marketing, Patient Marketing) and other cross-functional stakeholders (e.g., Medical Affairs, Market Research) to organize, gather, and analyze Commercial insights for zidesamtinib and neladalkib, including identification of critical insight gaps, creation of market research plans to fill gaps, assessment / synthesis of insights, and development of strategic implications / recommendations
• Collaborate with Insights / Analytics on ongoing performance measurement / KPI tracking and synthesize strategic implications / recommendations
• Collaborate with Corporate Strategy / Competitive Intelligence to lead cross-functional competitive planning and ensure preparedness for the Integrated Brand Team
• Lead cross-functional coordination of organizational responses to key market events (e.g., competitor data sets / approvals, Nuvalent product approvals)
• Commercial representation on the Neladalkib Product Development Team
• Collaborate with VP of Marketing, Corporate Strategy, and Forecasting to contribute to assessment / recommendations of LCM opportunities and relevant business cases
• Collaborate with senior stakeholders and peers to contribute to upward communication (e.g., Board of Directors presentation)

Preferred Qualifications

Prior consulting and oncology experience preferred