Director of Brand Strategy

Summary

Join Nuvalent, a dynamic early-stage biopharmaceutical company, as their Director of Brand Strategy. Reporting to the VP of Marketing, you will play a pivotal role in the success of the company's first commercial product launches. Lead cross-functional brand strategy development, manage the marketing budget, and collaborate with various teams to gather and analyze commercial insights. You will also manage vendor relationships, track KPIs, contribute to competitive planning, and participate in upward communication to senior leadership. This role demands strong analytical, communication, and collaborative skills within a fast-paced environment. The ideal candidate possesses extensive biopharma commercial experience and a proven track record of success in leading cross-functional projects.

Requirements

• Bachelor’s degree required
• 5+ years of biopharma commercial experience
• Highly experienced in problem-solving, qualitative / quantitative data analysis, and strategy
• Demonstrated success in leading cross-functional workstreams, collaborating closely with peers and senior stakeholders, and creating / delivering presentations to diverse audiences
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and rapidly adapt to change
• Willingness to travel domestically up to 20%

Responsibilities

• Collaborate with peers and senior stakeholders to lead development of cross-functional Brand / Launch plan outlining Brand Strategy, supporting tactics, clear budget allocation, and KPIs
• Lead development and ongoing management of annual Marketing budget in collaboration with Marketing Team colleagues, adapting / optimizing as needed
• Collaborate with Marketing colleagues (e.g., HCP Marketing, Patient Marketing) and other cross-functional stakeholders (e.g., Medical Affairs, Market Research) to organize, gather, and analyze Commercial insights, including identification of critical insight gaps, creation of market research plans to fill gaps, assessment / synthesis of insights, and development of strategic implications / recommendations
• Collaborate with Commercial Operations to manage diagnostic data vendor relationships and ensure delivery of actionable real-time data feeds
• Collaborate with Insights / Analytics on ongoing performance measurement / KPI tracking and synthesize strategic implications / recommendations
• Collaborate with Corporate Strategy / Competitive Intelligence to lead cross-functional competitive planning and ensure preparedness
• Lead cross-functional coordination of organizational responses to key market events (e.g., competitor data sets / approvals, Nuvalent product approvals)
• Collaborate with VP of Marketing, Corporate Strategy, and Forecasting to contribute to assessment / recommendations of LCM opportunities and relevant business cases
• Collaborate with senior stakeholders and peers to contribute to upward communication (e.g., Board of Directors presentation)

Preferred Qualifications

• Prior consulting and oncology experience preferred
• Exceptional problem-solving, analytical, and organizational skills
• Exceptional facilitation, collaboration, verbal, presentation, and written skills
• Strong emotional intelligence, tact, and ability to influence others without direct authorities
• Fast learner, self-directed / self-driven, diplomatic, and entrepreneurial
• Highly motivated to support Team, Brand, and Company success and deliver for Patients
• Flexibility to work both independently and in close collaboration with peers and senior stakeholders
• Strong ability to adapt to evolving conditions as needed in a dynamic, fast-paced environment
• Strong scientific and clinical orientation, comfortable with qualitative / quantitative / clinical data, and able to analyze / distill complex information into business implications / recommendations and credible narrative with internal and external stakeholders
• Proficiency with Excel, Microsoft Word, PowerPoint, Teams / Zoom