Senior Director, Live Events & Experiential Marketing

Summary

Join PrizePicks, a rapidly growing sports company, as the Senior Director of Live Events & Experiential Marketing. You will lead the creation and execution of engaging live experiences that enhance the PrizePicks brand and deepen fan engagement. This role involves managing cross-functional teams, collaborating with athletes and sports properties, and developing innovative events. You will be responsible for event logistics, budget management, and performance tracking. The position requires strong leadership, communication, and project management skills, along with experience in live events and experiential marketing. This is a hybrid role based in Atlanta, GA, offering a competitive salary and benefits package.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Hospitality Services, or related fields
• 10 - 12 years of experience leading live events or experiential marketing programs, ideally within the sports, entertainment, or lifestyle space
• Proven success in producing large-scale, culturally relevant events that drive earned media and social engagement
• Exceptional project management, vendor coordination, and budget management skills
• Outstanding verbal and written communication, including comfort presenting to senior leadership and external partners
• Ability to thrive in a fast-paced, high-growth environment and adapt on the fly
• Willingness to travel to events, sometimes on nights and weekends
• Strong understanding of the sports calendar, fan behaviors, and athlete marketing

Responsibilities

• Own the vision and execution of a best-in-class live events and experiential marketing strategy that drives cultural relevance, community engagement, and measurable business impact
• Lead the planning and activation of tentpole PrizePicks experiences across major sports moments (e.g., NFL Kickoff, NBA All-Star, College Football Playoffs) and hyperlocal opportunities (e.g., hometown team events, live-entry watch parties)
• Bring the thrill of playing PrizePicks to life by creating interactive, social-ready experiences that highlight the excitement of “sweating” your entries during live games
• Manage end-to-end logistics for events: from concepting and budgeting to vendor selection, onsite production, and post-event recaps
• Collaborate with internal teams (Marketing, Partnerships, Product, Community) and external agencies, athletes, and influencers to ensure each event is deeply integrated across touchpoints
• Develop KPIs and performance dashboards to track ROI, key brand metrics, fan sentiment, and user engagement stats
• Serve as the primary contact for key live event partners and agencies, negotiating contracts and managing long-term relationships
• Stay ahead of trends in sports marketing, culture, and experiential innovation — always thinking about how to level up our presence
• Support our People team on producing relevant employee-focused events (eg, All Hands Meetings or Offsites) a few times per year

Preferred Qualifications

• Experience in the daily fantasy sports, gaming, or sports betting space
• Familiarity with sports talent/influencer activations and contract negotiations
• Passion for the PrizePicks platform — and a few pick 'em wins under your belt

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development