Senior Director, Marketing Art Production

Summary

Join PlayQ as the Senior Director of Marketing Art Production to lead creative marketing efforts for the hit match-3 game, Treasure Party. This high-impact role demands full ownership of marketing art creation and delivery, overseeing the entire production process. You will leverage project management and creative services expertise to develop and scale campaigns boosting user acquisition and retention. The position requires strategic execution, budget optimization, tool development, and creative testing. Success hinges on effective communication, stakeholder management, and team optimization. Market competitiveness and quality assurance are also key responsibilities.

Requirements

• BA degree in a relevant field of study
• 12+ years in marketing art production or project management, ideally within the mobile gaming industry
• Knowledge of production methodologies and tools
• Skilled in engaging with executive leadership to secure buy-in and drive alignment
• Proven track record of working seamlessly with both creative and analytical professionals—artists, developers, and growth marketers alike
• Expertise in translating business objectives into clear, actionable creative direction
• Proficient in Adobe Creative Suite (After Effects, Premier, etc) and relevant plug-ins, emerging visual AI tools
• Familiarity with 3D animation tools such as Blender
• Expertise in agile methodologies to monitor progress, mitigate risks, and ensure projects meet deadlines and budget targets
• Strong collaborator with key stakeholders to optimize workflows, resolve conflicts, and keep initiatives on track for successful delivery
• Analytical and solution-driven approach, with a strong emphasis on identifying the root cause of issues and working towards measurable improvements
• Ability to anticipate potential outcomes and prevent unforeseen challenges
• A mindset of productive paranoia to stay ahead of risks and enable effective, forward-thinking decision-making
• Proven ability managing a team of artists and motion designers to deliver high-quality marketing creative that drives business results

Responsibilities

• Lead the creation and delivery of marketing art by developing and implementing production roadmaps, frameworks, and schedules that streamline workflows
• Drive efficiency, ensure predictability, and maintain alignment with broader business objectives throughout the marketing art production process
• Assess and communicate costs throughout the production cycle in order to balance high quality with quantity to keep us competitive in the market
• Manage team budget, including scoping projects, people hours, and tools
• Own the development of our marketing art toolkit by identifying production gaps and driving effective solutions
• Lead internal and external teams to deliver high-quality, functional tools that streamline and elevate our creative workflows by ensuring clear accountability across the process
• Collaborate with User Acquisition to review creative testing results
• Understand which components of marketing art drive performance for the business and ensure artists are aligned on learnings and overarching goals to constantly level up their work
• Establish clear, consistent communication frameworks to keep key stakeholders aligned on project status and progress
• Own and enhance feedback loops to ensure artists have a deep understanding of how their work directly connects to business objectives, timelines, and budget considerations
• Champion alignment and partnership across Marketing Art, Growth Marketing, and Game teams to ensure clarity on project goals and deliverables
• Collaborate closely with key stakeholders to define strategic objectives, foster innovation, and maintain seamless communication throughout the entire production lifecycle
• Lead and facilitate structured brainstorming sessions to generate compelling concepts aligned with performance goals
• Effectively organize, articulate, and present ideas to stakeholders to gather feedback, refine direction, and secure alignment and buy-in
• Strategically lead and motivate the marketing art team, balancing innovation with a results-first approach
• Drive market research initiatives to deeply understand target audiences and stay ahead of competitor strategies
• Conduct ongoing competitive analysis and stay current with emerging industry trends, tools, and technologies—including AI—to ensure we maintain a competitive edge, uphold quality standards, and optimize development efficiency
• Review and deliver strategic feedback on creative assets to ensure all work aligns with brand guidelines, upholds the highest quality standards, and effectively supports marketing objectives
• Continuously evolve workflows, tools, and best practices to enhance efficiency, scalability, and creative excellence in production
• Oversee the organization and upkeep of a centralized creative asset library, ensuring easy accessibility, version control, and consistent adherence to brand standards

Benefits

• Competitive compensation with a comprehensive benefits package, including medical, dental, vision, life, long-term disability, and even pet insurance
• Flexible time off
• 401(k) plan with company matching to invest in your future
• A brand-new, creatively designed office space filled with natural light, collaborative areas, and free parking
• Prime location—just a short walk from top restaurants, coffee shops, and the metro
• Fully stocked kitchen with snacks and beverages to keep you fueled