Senior Director, Product Growth

Summary

Join Kraken as a Senior Director of Product Growth and lead the Product-Led Growth (PLG) strategy. You will own Kraken’s end-to-end PLG strategy, architect scalable growth systems, build and lead a high-performing global growth team, and be a data-driven operator. This role requires 10+ years in product leadership with significant experience in PLG at a top-tier tech or fintech company. You will lead growth for both early-stage and mature products, collaborating with cross-functional teams. The position offers the opportunity to significantly impact Kraken's growth and work with a passionate team in a fully remote environment. Kraken is committed to diversity and inclusion and encourages applications from all qualified individuals.

Requirements

• 10+ years in product leadership, with significant time owning product growth, PLG, or lifecycle—ideally at a top-tier tech or fintech company (e.g., Revolut, Robinhood, Coinbase, etc.)
• Expertise in data and experimentation—you think in funnels, cohorts, loops, and LTV/CAC. You’re fluent in setting goals, reading dashboards, and driving impact through iteration
• Experience leading rewards, loyalty, and gamification-style mechanics that drive retention and increase user lifetime value
• Demonstrated success in building and scaling high-performing, cross-functional teams globally
• Strong communication and executive presence—you can influence at every level and rally diverse stakeholders
• Proven ability to lead 0→1 product launches and scale mature products with equal energy and clarity
• Passion for crypto, financial freedom, and building at the edge of innovation

Responsibilities

• Own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across onboarding, activation, engagement, rewards, habit formation, retention, and monetization
• Architect scalable growth systems—from first-touch onboarding flows to long-term loyalty mechanics—that move key business metrics and user behavior
• Build, scale, and lead a high-performing global growth team of PMs, engineers, designers (including Growth Design), analysts, and more
• Be a deeply data-driven operator: define metrics, set targets, run robust A/B experiments, and make sharp, informed tradeoffs
• Lead growth for both early-stage products (0→1) and scale existing experiences (1→N), ensuring traction across the product portfolio
• Collaborate with core product leaders, engineering, data science, marketing, and brand to align growth initiatives with broader company objectives
• Mentor and inspire the team with strategic clarity, executional excellence, and leadership gravitas

Benefits

• Fully remote company
• Global team