Senior Director, Product Marketing

Summary

Join Halcyon, a leading anti-ransomware platform company, as a Senior Director of Product Marketing. Lead and scale the product marketing function, owning the go-to-market strategy. Develop compelling narratives that differentiate Halcyon in a competitive market. Drive positioning, messaging, competitive intelligence, analyst relations, and sales enablement. This critical leadership role bridges product, sales, customer success, and marketing teams. You will build and lead a team of product marketers, setting priorities and KPIs. The role requires extensive experience in B2B product marketing and cybersecurity.

Requirements

• Credible with technical audiences—able to speak fluently with CISOs, security analysts/operations, and analysts
• Strategic thinker with hands-on ability to execute in a fast-moving environment
• Outcome-oriented, collaborative, and highly driven by customer insight and market feedback
• Experience with analyst relations (Gartner, Forrester) and shaping Magic Quadrant or Wave strategy
• 12+ years of experience in B2B product marketing, with at least 5+ years in cybersecurity
• Deep understanding of the cybersecurity buyer journey, security operations, and threat landscape
• Proven success launching and positioning complex technical products in a competitive market
• Strong team leadership experience with the ability to scale and mentor a high-performance team
• Excellent written and verbal communication skills with a knack for storytelling and translating technical details into business value
• Proficiency in tools such as Salesforce, HubSpot/Marketo, Crayon/Klue, and sales enablement platforms
• Bachelor’s degree in Marketing, Business, or related field; MBA or technical background a plus

Responsibilities

• Own and evolve the product marketing strategy across our anti-ransomware platform and services aligning with business and revenue objectives
• Lead and grow a team of product marketers; set clear priorities, frameworks, and KPIs
• Serve as a strategic advisor to product management, sales leadership, and executive stakeholders
• Define clear, differentiated messaging and positioning that resonates with security buyers (CISOs, Security Analysts/Ops, IT leadership)
• Translate complex technical capabilities into value-based stories aligned with threat landscapes and buyer pain points
• Lead cross-functional GTM planning and execution for product launches, major updates, and new solution areas
• Develop content that drives awareness, demand, and pipeline—tailored to different buyer personas and market segments
• Build and deliver sales and partner enablement tools including battlecards, competitive playbooks, talk tracks, objection handling guides, and win-loss insights
• Partner with sales enablement and revenue teams to improve deal velocity and win rates through training and toolkits
• Conduct ongoing competitive and market research, delivering actionable intelligence to product and go-to-market teams for use in thought leadership, PR, marketing programs, and sales material
• Track industry trends, customer challenges, and emerging threats to shape product roadmap and marketing strategy
• Serve as a spokesperson and trusted expert for internal and external audiences, including analysts, media, and high-value customers
• Source and amplify customer success stories, case studies, and testimonials that validate market impact and build trust

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering