Senior Director, Relationship Marketing (CRM)

Summary

Join California Closets as a Sr. Director Relationship Marketing (CRM) to develop a modern vision for customer engagement, retention, and lifetime value, driving growth through segmentation, experimentation, and lifecycle marketing.

Responsibilities

• Build and manage an innovative, best-in-class CRM Strategy to propel growth and loyalty with current, past, and future customers throughout their lifecycles
• Develop a deep understanding of the California Closets customer journey and uncover the high impact moments we need to focus on to support growth
• Ensure insights are actionable and leveraged by collaborating closely with members of the growth marketing team and cross-functional partners
• Drive to critical customer-centric KPIs that this role will help define and champion
• Architect learning agendas and test plans to strengthen channel performance, driving incremental revenue and lead conversions
• Champion and support improved collection and management of customer data (0P, 1P, 2P, 3P) to have more personalized conversations with our customers
• Create processes to identify, build, and manage audiences with a focus on automation
• Develop campaigns in close partnership with Brand Strategy and Partnerships Team through results-driven briefs that accelerate performance while amplifying messages that differentiate the Brand through its expertise and design leadership
• Manage the CRM budget
• Support a team culture that upholds the values of California Closets and is worthy of a Brand of Belonging