Senior Director, Partner Marketing

Summary

Join Myriad360 as their Senior Director of Partner Marketing and build their first dedicated partner marketing organization from the ground up. You will establish comprehensive marketing strategies and programs with key partners in various technology sectors. This leadership role requires building a high-performing team, developing frameworks and processes, and maximizing mutual value between Myriad360 and its partners. The ideal candidate possesses deep expertise in partner marketing within the technology sector and a proven track record of scaling marketing organizations. You will oversee the development and execution of joint marketing campaigns, collaborate with cross-functional teams, and establish Myriad360 as a thought leader in partner marketing. This role offers a significant opportunity to shape the future of partner marketing at a growing company and make a substantial impact on the business.

Requirements

• 15+ years of technology marketing experience with significant focus on partner/channel marketing
• 8+ years of leadership experience building and scaling marketing teams, preferably in partner marketing contexts
• Proven track record managing partner marketing programs with technology partners in cybersecurity, networking, cloud, AI, or data center markets
• Deep understanding of partner marketing nuances including MDF management, co-branding, joint campaigns, and co-selling enablement
• Experience with marketing automation platforms, CRM systems, and partner portal technologies
• Demonstrated success in establishing marketing organizations from inception or significant transformation
• Strong analytical skills with experience in marketing attribution, ROI measurement, and performance optimization
• Experience working with solution providers or systems integrators in the technology sector
• Must be based in the United States
• Travel up to 40% for partner events, industry conferences, and strategic meetings required

Responsibilities

• Build and scale a partner marketing organization from inception, including hiring, structuring, and developing a high-performing team
• Establish organizational structure, roles, and responsibilities for partner marketing managers focused on different technology verticals
• Create comprehensive onboarding programs and career development frameworks for team members
• Develop performance management systems and success metrics that drive both individual and team excellence
• Foster a collaborative culture that aligns with Myriad360's core values while driving ambitious marketing outcomes
• Design and implement comprehensive partner marketing strategies aligned with our top partners
• Establish governance frameworks and standardized processes for co-marketing activities across all partnerships
• Create templates, playbooks, and best practices for joint marketing initiatives that can scale across multiple partner relationships
• Develop sophisticated measurement frameworks that demonstrate marketing ROI and partner program value
• Build strategic marketing calendars that align with both Myriad360 objectives and partner priorities
• Oversee the development and execution of joint marketing campaigns, including co-branded content, events, webinars, and digital marketing initiatives
• Guide the creation of compelling joint value propositions and solution messaging that resonate with target markets
• Establish processes for joint lead generation, nurturing, and conversion tracking across all partner channels
• Create innovative marketing approaches that differentiate Myriad360 in competitive technology markets
• Collaborate closely with the Strategic Alliance and Partner Management teams to ensure marketing strategies support overall partnership objectives
• Work with sales & engineering leadership to create marketing programs that enable co-selling success and accelerate pipeline development
• Partner with engineering leaders to ensure accurate positioning of joint solutions and integrated technology offerings
• Coordinate with demand generation teams to optimize partner-influenced lead flow and conversion rates
• Align with corporate marketing to maintain brand consistency while enabling partner co-branding opportunities
• Establish Myriad360 as a thought leader in partner marketing within the technology solutions space
• Develop and execute go-to-market strategies for new joint solutions and integrated technology offerings
• Create market development fund (MDF) strategies that maximize partner investment returns
• Lead the development of joint thought leadership content, whitepapers, case studies, and market research
• Represent Myriad360 at industry events, partner conferences, and marketing forums as a subject matter expert
• Set and track ambitious but achievable marketing-influenced revenue targets for each partnership
• Create comprehensive reporting frameworks that demonstrate partner marketing contribution to overall business growth
• Establish processes for capturing and analyzing partner marketing performance data to drive continuous optimization
• Lead quarterly business reviews with executive leadership, showcasing marketing program impact and strategic recommendations
• Developing and maintaining partner marketing collateral, digital assets, and communication templates
• Managing crisis communications and reputation management in partnership contexts
• Staying current on technology market trends, competitive landscape, and emerging marketing technologies
• Contributing to strategic planning and annual business planning processes with marketing perspective
• Evaluating and recommending marketing technology stack components for partner marketing activities
• Coordinating with legal teams on co-marketing compliance, brand usage guidelines, and contractual marketing requirements
• Building relationships with partner marketing counterparts at partner organizations
• Complete ongoing security awareness training and comply with company policies to the requirements section
• Identify and escalate security risks to the appropriate Executive Leadership Team member and actively contribute to remediation efforts
• Other duties as assigned

Benefits

• Unlimited Paid Time Off (PTO)
• Incentive compensation plans for all employees
• Company-funded 401k contributions
• Zero-cost employer-covered health insurance
• Annual BYOD (Bring Your Own Device) reimbursement up to $500
• Paid Parental Leave
• Transparent, candid culture with 1:1 coaching, performance reviews, and a consistent feedback loop