Braintrust is hiring a
Senior Editor in United States

Summary

The job description is for a Senior Editor at SureCo, a healthcare and insurance technology company. The role involves creating engaging content, conducting research, and building relationships with subject matter experts. The position is a contract role based in the United States, offering a salary range of $40k – $45k per hour for 30 hours of work per week on a long-term basis.

Requirements

• Proven experience as an editor and/or content marketing writer, preferably in the B2B insurance or employee benefits industry
• Excellent writing skills with a strong attention to detail
• A solid understanding of SEO principles and the ability to create content that is optimized for search engines
• Ability to conduct research and analyze complex information to create informative and insightful content
• Experience in creating downloadable guides, blog posts, and thought leadership articles
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• Familiarity with content management systems and collaboration tools
• Strong communication and interpersonal skills
• Bachelor's degree in marketing, journalism, or a related field

Responsibilities

• Develop and manage editorial calendar aligned with business objectives
• Use empathy to unlock key messaging and content strategy for our target audience (primarily Benefits Consultants/Brokers and HR Professionals)
• Write and/or edit long- and short-form content designed to drive engagement and push prospects deeper into our sales funnel
• Assist with amplification and content delivery (i.e., identifying appropriate channels for distribution, managing email workflows, etc.)
• Identify and build relationships with subject matter experts (executive leadership, compliance managers, sales directors, customers, etc.), leveraging them as storytellers
• Develop downloadable guides related to employee health benefits, insurance technology, and relevant topics
• Produce a minimum of 2 high-quality blog posts per week that not only captivate but also educate our readers on current and emerging topics in the industry
• Ghostwrite regular thought leadership articles
• Conduct thorough research on industry trends, competitive landscape, and emerging technologies
• Create content to support our sales and operations teams as needed
• Craft website and social media content to engage our audience and build brand awareness
• Contribute to email copy as needed, crafting messages that drive engagement and conversion
• Edit, fact check, and proofread content to maintain the accuracy, consistency, and overall quality of all written materials
• Implement conversion-driving techniques into content, aiming to guide readers deeper into SureCo's offerings and ultimately convert them into Marketing Qualified Leads (MQLs)
• Thrive in a fast-paced environment, meeting tight deadlines while consistently delivering high-quality content