Midi Health is hiring a
Senior Email Designer

Summary

Join Midi Health as a Senior Email Designer to lead the creation, development, and execution of high-quality email marketing campaigns that drive new patient acquisition, retention, and LTV.

Requirements

• 6+ years design experience, with an emphasis on email design and email best practices
• Ability to bring a brand to life within email, for both transactional and marketing channels
• Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives
• Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions
• Expertise in all relevant design tools: Figma, Photoshop, Adobe, etc
• Hyper focus attention to detail

Responsibilities

• Responsible for strategy, design, and execution of compelling, brand-aligned D2C, B2B and B2B2C email campaigns in collaboration with Marketing and Commercial teams
• Own and maintain the roadmap and testing agenda for email, ensuring we constantly expand and optimize
• Develop and track dashboards and business goals, ensuring the ability to report on the performance of campaigns and optimize as needed
• Implement and reinforce consistency in brand voice, tone, and messaging across all emails
• Create a modular design that will be easy to use and can translate to the marketing team
• Ensure email templates perform across device types, platforms, and modes
• Partner with Legal to follow email best practices and HIPAA compliance
• Provide responsible design and fluidity between mobile, desktop, and tablet

Preferred Qualifications

Experience as a email developer- comfortable in HTML, CSS, etc