Senior Email Marketing & Campaign Specialist

Summary

Join Paytronix as an Email Marketing Specialist and manage all aspects of email marketing campaigns, from market research and content creation to performance analysis and reporting. You will design and implement direct email marketing campaigns, proofread emails, write newsletters, and upgrade email templates. Analyzing campaign performance to suggest improvements and reporting on sales revenue are key responsibilities. You will also create and publish organic social media posts aligned with email campaigns. The ideal candidate has 2-3 years of experience, proficiency in marketing automation technology, and excellent written communication skills. This role reports to the Senior Manager, Marketing Automation & Operations.

Requirements

• Minimum 2-3 years of experience as an Email Marketing Specialist or similar role
• Familiarity with analytical and database tools, including Google Analytics 4
• Excellent written communication and copywriting skills
• Strong project management skills and attention to detail
• Experience creating and analyzing reports in Salesforce
• An ability to work under tight deadlines
• Degree in Marketing or relevant field

Responsibilities

• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Write newsletters including all company updates
• Upgrade email templates using graphics, personalization and advanced features – the ability to create new email templates is a plus!
• Analyze campaign performance to suggest and implement improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
• Create & publish organic social media posts that align with email campaigns

Preferred Qualifications

Proficiency in marketing automation technology – (HubSpot) is a plus!

Benefits

• Paytronix allows employees to contribute to their 401k through Fidelity. The company plan matches 100% of the first 5% of an employee’s contribution based on individual salary
• Paytronix offers medical and dental benefits through Blue Cross Blue Shield, and vision insurance through EyeMed
• Paytronix offers plans to contribute to Health Savings Accounts (HSA)
• Employees that are expecting receive a generous Parental Leave offering
• Paytronix offers company-paid Short-term and Long-term Disability, and Life Insurances
• Accrued PTO (Paid Time Off), off during public holidays, and “floating” holidays
• Voluntary benefits include : Protection from identity theft
• Legal coverage for matters including, but not limited to: home and real estate, estate planning, and elder care