CaptivateIQ is hiring a
Senior Events Marketing Manager

Summary

The job is for an Events Marketing expert at CaptivateIQ, a leading sales commission platform. The role involves managing events to showcase the company to industry leaders and driving brand awareness and pipeline. The candidate should have experience in event management, project management, production, and cross-functional collaboration.

Requirements

• 5+ years in event management or a similar role
• Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows)
• Proven track record of successfully designing & managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events)
• Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline
• Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills
• Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy
• Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset
• Strong executive presence, internal & external communication, and presentation skills
• Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values
• Proven track record of managing a large events budget

Responsibilities

• Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more
• Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience
• Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees
• Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets
• Work with the content team on speaker selection, agenda creation and management, and presentation creation and management
• Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow up to maximize impact
• Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned
• Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc)
• Create processes to drive effective and streamlined decision making; Manage our events budget to ensure we’re hitting goals and staying on track
• Support executive scheduling at events, including engagements with prospects and customers

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• One time work from home stipend & annual stipends for professional development and caretaking
• Virtual team lunches to keep you connected
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent