Remote Principal, Events & Field Marketing

Summary

Join CaptivateIQ as Principal of Events & Field Marketing to set strategy and lead execution of events & field marketing efforts, driving brand awareness and pipeline.

Requirements

• 5+ years in event or field marketing management, or a similar role
• Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows)
• Proven track record of successfully designing & managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events)
• Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline
• Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills
• Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy
• Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset
• Strong executive presence, internal & external communication, and presentation skills
• Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values
• Proven track record of managing a large events budget

Responsibilities

• Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more
• Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience
• Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees
• Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets
• Work with the content team on speaker selection, agenda creation and management, and presentation creation and management
• Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow-up to maximize impact
• Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned
• Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc)
• Create processes to drive effective and streamlined decision-making; Manage our events budget to ensure we’re hitting goals and staying on track
• Support executive scheduling at events, including engagements with prospects and customers

Benefits

• 100% of medical, dental, and vision covered including 75% for dependents (US-ONLY)
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• One time work from home stipend & annual stipends for professional development and caretaking
• Virtual team lunches to keep you connected
• 401k plan to participate in and save towards the future (US-ONLY)
• Newest Apple products to help you do your best work