Principal Marketing Manager, Executive Programs

Summary

Join Dynatrace as a Principal Marketing Manager, Exec Programs and lead the strategic development and execution of marketing initiatives enhancing Dynatrace's executive-level visibility and positioning. Collaborate with executives, sales, marketing, and customer success teams to drive marketing strategies targeting executives and decision-makers. Develop and oversee marketing programs, create high-impact marketing materials, and analyze market trends. Manage program budgets and resources, coordinate executive events, and monitor program performance. This role requires a Bachelor's degree in a related field, 7+ years of marketing experience with a focus on executive engagement, and strong communication and analytical skills. The position offers remote work options within the United States and a competitive compensation package including health, dental, life, STD, LTD, 401k, and PTO.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• 7+ years of experience in marketing, with a focus on executive-level engagement

Responsibilities

• Develop and oversee marketing programs targeted at executive audiences, ensuring alignment with overall business objectives
• Create high-impact marketing materials, including presentations, reports, and promotional content, tailored for executive stakeholders
• Collaborate with senior leadership to identify and address marketing needs and opportunities
• Develop program proposals for executive engagement and present to stakeholders for go / no-go decisions on whether to invest in the program opportunity
• Analyze market trends and competitive landscape to inform program development and strategic initiatives
• Manage budgets and resources for marketing programs, ensuring optimal return on investment
• Coordinate and execute executive events, webinars, and other engagement tactics to foster relationships with key stakeholders
• Monitor program performance through metrics and provide reports to senior management with insights and recommendations

Preferred Qualifications

• Proven track record in developing and executing successful marketing strategies and programs
• Strong understanding of the executive landscape and ability to tailor messaging accordingly
• Excellent communication and presentation skills
• Strong analytical skills and experience with marketing analytics tools
• Leadership experience with the ability to inspire and motivate a team
• Familiarity with digital marketing trends and tools
• Experience in B2B marketing
• Ability to work cross-functionally in a fast-paced environment

Benefits

• Health, Dental, Life, STD, LTD, 401k, PTO
• Employees Can Work Remotely Within the United Sates with residence 45 miles distance outside of local office