Senior Growth Lead

Summary

Join Smith.ai as our first Senior Growth Lead and own the end-to-end strategy for converting website visitors into paying customers. You will oversee the acquisition funnel, develop marketing campaigns, create conversion-focused content, identify new growth channels, conduct A/B testing, analyze data, and collaborate with cross-functional teams. This high-impact role requires a balance of analytical rigor and creative flair and reports directly to the Chief Revenue Officer. The ideal candidate possesses extensive growth marketing experience, a fast-paced and agile work style, strong analytical and technical skills, and excellent communication abilities. Smith.ai offers a competitive salary, equity, and a comprehensive benefits package.

Requirements

• Growth Marketing Experience: 3+ years in a growth-focused role, ideally at an early-stage or scaling startup. Must be able to directly demonstrate how your work resulted in high-impact growth in users and revenue
• Fast-Paced & Agile: Comfortable iterating quickly, testing new ideas, and moving fast to capture growth opportunities
• Analytical Mindset: Proven ability to conduct experiments, analyze complex data sets, and translate insights into actionable strategies
• Technical Proficiency: Familiarity with tools such as Webflow, Customer.io, HubSpot, Zapier, and/or Make; bonus points for comfort with SQL or similar data query languages
• Strong Writer & Communicator: Demonstrated ability to create compelling marketing content, including landing pages, email campaigns, and marketing copy that converts
• Remote Collaboration: Track record of successfully working in a remote environment, prioritizing tasks effectively, leading projects, and communicating proactively with distributed teams

Responsibilities

• Own the Growth Funnel: Oversee the entire acquisition funnel from website visit to paid sign-up. Continuously optimize the homepage, pricing page, account-creation flow, and other key user touchpoints
• Lifecycle Marketing: Develop targeted email, SMS, and in-app messaging campaigns to drive user engagement and trial-to-paid conversions
• Content Creation & Optimization: Partner with marketing to produce high-quality, conversion-focused content (e.g., landing pages, blog posts, videos) that resonates with our target audience
• Growth Strategies: Identify and execute new growth channels and tactics. Partner with leadership to develop quarterly and long-term plans for sustained expansion
• A/B Testing & Experimentation: Design, implement, and analyze A/B and multivariate tests to improve conversion and user engagement
• Data Analysis & Reporting: Collect, analyze, and interpret data to generate actionable insights. Report regularly on KPIs such as conversion rates and funnel metrics to guide strategic decisions
• Cross-Functional Collaboration: Work closely with marketing, sales, product, and customer success to ensure cohesive strategies and consistent brand messaging

Preferred Qualifications

Experience Marketing to SMBs: Particularly if you’ve marketed to professional services (e.g., law firms, accountants) or home services (e.g. roofers, plumbers, etc.)

Benefits

• Salary: $160,000 - $200,000 per year
• Equity
• Competitive benefits package that includes medical, dental, vision, life insurance, 401k, and unlimited FTO