Senior Product Lead - User Acquisition and Growth

Summary

Join Fetch Rewards as a Senior Product Lead - User Acquisition and Growth to manage initiatives focused on acquiring, onboarding, and activating new users. You will lead efforts to define product strategy and drive product delivery for initiatives that enhance user experience and accelerate growth. You will collaborate with cross-functional teams, leverage data-driven insights, and implement innovative product enhancements to improve user retention and achieve business outcomes. This full-time role can be performed from a US office or remotely within the United States. You will play a vital role in a platform that drives brand loyalty and creates lifelong consumers. Fetch fosters a people-first culture rooted in trust, accountability, and innovation.

Requirements

• Experienced product leader with a track record of designing innovative products and experiences, launching software quickly with high quality, measuring results, and achieving business outcomes
• Experienced leader of user acquisition, engagement, retention, and growth initiatives in the consumer app space, having built strong acquisition and habit loops in areas including, but not limited to, social, gaming, music, fitness, e-commerce or learning
• Hypothesis and data-driven to inform priorities and decision-making, conceive experiments, and measure outcomes
• Experience using retention lifecycle frameworks and models to guide the product development process
• An effective communicator and collaborator including with engineering, Design/UX, analytics, Marketing, operational departments, and external partners where necessary
• Able to thrive in uncertainty and comfortable with a high degree of ownership and bias for action; you’re a driver rather than a passenger
• Takes charge and steers the ship by defining your vision, not simply executing previously set priorities

Responsibilities

• Set the vision and strategy for your initiatives, and collaborate cross-functionally to align stakeholders
• Immerse yourself in the Fetch consumer experience, know our app in and out, and understand our user and partner interaction dynamics, on and off the app
• Use a combination of product instincts and data to drive decisions and results
• Become the go-to Product Leader for understanding our current user growth metrics, insights and unlocks
• Collaborate with data analytics, data science, marketing, consumer insights, user research, and other teams to identify qualitative and quantitative insights that lead to key initiatives and experiments to deliver on user growth
• Collaborate with product and software engineering leaders to define, execute and launch innovative product enhancements through a clear product strategy and roadmap
• Consistently demonstrate clear improvements to user retention metrics and deliver the FUN to Fetch users
• Drive initiatives to elevate the abilities of our product, team, and the overall company
• Get into the DETAILS to ensure we build a world-class product that our consumers and partners love and cannot live without
• No excuses; take ownership and responsibility for outcomes, and be ready to take action to remediate issues and solve tough problems in a fast-paced environment

Benefits

• Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth
• 401k Match: Dollar-for-dollar match up to 4%
• Benefits for humans and pets : We offer comprehensive medical, dental and vision plans for everyone including your pets
• Continuing Education : Fetch provides ten thousand per year in education reimbursement
• Employee Resource Groups : Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break
• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule
• Calvin Care Cash : Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
• Flexible Work Environment : Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home