Senior Growth Marketing Analyst

Summary

Join Second Dinner, an award-winning game development studio, as a Senior Growth Marketing Analyst. You will play a key role in scaling growth efforts for MARVEL SNAP, focusing on building systems, data integrity, and insights to power smarter media buying and faster decision-making. This foundational analytics role involves optimizing paid UA performance, setting up measurement and attribution, ensuring UA data quality, building dashboards, conducting deep-dive analyses, collaborating with the Snap's Analytics team, and partnering with Data Science to interpret model outputs. You will directly impact MARVEL SNAP's success and lay the groundwork for future projects. The role requires strong analytical skills, experience with marketing channels and attribution platforms, proficiency in data visualization tools, and SQL expertise. Second Dinner offers a remote-first work environment and a comprehensive benefits package.

Requirements

• 3+ years in growth analytics, UA data, or marketing performance roles (mobile or gaming strongly preferred)
• Strong understanding of Marketing channels (Meta, Google, ASA, DSPs), and how media buying connects to attribution, ROAS, LTV, and optimization
• Experience building cohort-based analysis to guide geo, channel, and budget decisions
• Hands-on with attribution platforms (e.g., AppsFlyer, Adjust, or Singular), including event setup, SKAN, and postback QA
• Proficient in building dashboards and visualizations to track UA performance, pacing and results using tools like excel, Looker or similar
• Comfortable working with SQL to extract meaningful insights from large data sets
• Strong QA instincts and a bias toward proactive data validation and troubleshooting
• Able to communicate data insights clearly across teams and identify opportunities/solutions in ambiguous situations
• Motivated by clarity, grounded in detail, and excited to help build the systems that power sustainable growth

Responsibilities

• Drive Paid UA Performance: Collaborate with the Growth Marketing Manager to optimize campaigns across channels. Surface trends, flag risks, and accelerate decisions through sharp analysis and scalable tooling (reports, dashboards)
• Measurement & Attribution Setup: Own media partner integrations and attribution settings across platforms (Appsflyer, Firebase, Meta). Monitor attribution windows, event quality, and fraud signals to ensure accurate information
• UA Data Quality: Monitor data accuracy across UA systems by validating performance data in marketer-operated platforms (e.g., Meta Ads UI, Appsflyer dashboards). Act as the first line of QA on the UA side, flagging discrepancies and escalating to Data Engineering or other partners as needed
• UA Dashboarding & Visualization: Build and maintain dashboards for UA execution and planning, tracking trends, pacing, anomalies, and test results
• UA Performance Deep Dives & Analysis: Scope and execute UA analysis across key dimensions to uncover insights that inform media mix, geo strategy, and budget decisions
• Partner closely with Snap’s Analytics team to stay aligned on key learnings and ensure shared visibility
• Modeling Insights & Collaboration: Partner with Data Science to interpret and apply model outputs (e.g., quality scores, payback, ROAS) to UA daily decision-making

Preferred Qualifications

• Experience in a mobile-first UA or analytics role, with additional exposure to cross-platform or PC titles a plus
• Practical use of AI tools to automate workflows, improve reporting, or experiment with creative analytics

Benefits

• Medical, Dental, and Vision insurance plans with Second Dinner paying 100% of premiums for employees and 75% for dependents for many plans
• 401(k) contribution with no waiting period
• 16 weeks paid parental leave with no waiting period
• Home office improvement bonus
• Paid Vacation & Sick time
• Up to 10 BetterHelp sessions covered each benefits plan year
• Company Winter Holiday shutdown (Dec 25-Jan 1)
• Company Summer Holiday shutdown (week of July 4)
• Company Events - In-person Summer all-hands gathering, in-person holiday party, and virtual events throughout the year