Senior Marketing Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Sr. Growth Analyst. You will audit clients’ marketing programs and create integrated marketing plans across various channels, focusing on social media and Google Ads. Collaborate with channel specialists to develop impactful strategies for both account teams and client acquisition. Responsibilities include budget allocation, coordination with specialists, market research and analysis, and forecasting. The role requires 5+ years of cross-channel marketing experience, understanding of marketing funnels, experience with large campaigns, and competence in Google Ads and Facebook Ads. Success is measured by appraisal production, win rate, and forecast accuracy.

Requirements

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and flywheels
• Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
• Competence in Google Ads, Facebook, and/or similar self-serve platforms
• Familiarity with the larger marketing and media buying landscape
• Familiarity with earned media channels
• Familiarity with audience insight tools such as Global Web Index
• Familiarity with Asana and Slack

Responsibilities

• Planning : determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
• Coordinating : working with channel specialists to ensure channel-level strategies align with the overarching plan
• Research and analysis : learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Forecasting and projections : working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives