Senior Growth Marketing Manager, Lifecycle

Summary

Join Splice as a Sr. Growth Marketing Manager, Lifecycle and leverage our CRM platform, Braze, to craft engaging user experiences through emails, in-app messages, and content cards. You will design and implement lifecycle marketing programs, conduct experiments to drive business growth, and collaborate with cross-functional teams. This role demands a creative and analytical approach to segmentation, customer journeys, and funnel optimization. You will report on campaign performance and work closely with Marketing, Product, Data, and Engineering teams. The position is remote, offering flexibility and collaboration within a supportive team environment.

Requirements

• 5+ years of experience with Lifecycle marketing — including mastery of Braze, our CRM and LCM orchestration platform
• Strong grasp of audience segmentation, customer journeys, and personalization
• Excellent project management skills with the ability to navigate a fast-paced environment and operate in ambiguity
• Refined technical skills (such as a working knowledge of HTML & CSS), and an understanding of how technical systems talk to each other
• Analytical and thoughtful – eager to test new ideas and validate results with the ability to organize and share ideas and insights effectively
• You approach the job with humility and a testing mindset, knowing that no one has all the answers and that no Lifecycle Marketing program is ever done

Responsibilities

• Own our Lifecycle strategy and execution: current and new programs including emails, in-app messages, content cards and soon, desktop and mobile push notifications
• Build and/or directly oversee the creation and optimization of all of our Lifecycle communications
• Shepherd users through our marketing funnel — from Registration to Winback
• Weave compelling copy into stories and shared insight for our core audience of music producers
• Maximize the relevance of our messaging through thoughtful, effective segmentation
• Help optimize customer journeys to ensure that users have the best possible in-product experience
• Report on every initiative you lead — what worked, what didn’t work, what we learned — and share with relevant stakeholders
• Work closely with Marketing, Product, Data, and Engineering

Preferred Qualifications

• Music production experience or understanding of music making process
• First hand experience with or working knowledge of creators and the creator economy
• Prior experience with In-Product Messaging & Mobile Marketing
• Prior experience with Looker
• Working Python & SQL knowledge

Benefits

Remote work