Senior Growth Marketing Manager - Search, Shopping & YouTube

Summary

Join Thrive Market as a Sr. Growth Marketing Manager, Search, Shopping & YouTube and work closely with cross-functional team members to develop, implement, and optimize strategies for paid search, app campaigns, and YouTube ads. Scale membership subscriptions using a data-driven approach to maximize growth and return on ad spend (ROAS). The ideal candidate will have a strong background in performance marketing, specifically in paid search and shopping campaigns, with the ability to provide actionable insights and creative strategies. You will own end-to-end campaign management across multiple platforms, build and evolve strategic testing roadmaps, and stay ahead of platform and search evolution. You will also partner with various teams, deliver performance reporting, and inform creative development with data-backed recommendations.

Requirements

• Minimum 5 years of experience in paid search and shopping campaigns, preferably for D2C brands
• Expertise in Google Ads: Deep understanding of Google Ads, including Search, Display, YouTube, and Google App campaigns
• Data-Driven Mindset: Strong analytical skills with experience in performance analysis, reporting, and delivering actionable insights
• YouTube Ad Experience: Prior experience in creating and optimizing and scaling YouTube ad campaigns, including video ad formats and strategies
• MMM Knowledge: Experience in interpreting and applying insights from Marketing Mix Modeling (MMM) to optimize campaign strategies
• Platform Proficiency: Familiarity with additional platforms like Bing Ads, Apple Search Ads, TikTok Search and Google Analytics is preferred
• A/B Testing: Experience running and analyzing A/B tests, particularly with paid search and video ad campaigns
• Collaboration Skills: Ability to work collaboratively with cross-functional teams, including creative, product, and data teams
• Communication: Excellent written and verbal communication skills for presenting data and strategy to stakeholders
• Product Feed Experience: experience optimizing product feeds for paid shopping ads

Responsibilities

• Own end-to-end campaign management across Google Search, Shopping, YouTube, Bing, Reddit, and Apple Search Ads
• Build and evolve strategic testing roadmap that scales new member acquisition while managing channel efficiency and long-term business goals
• Stay ahead of platform and search evolution, particularly as AI and automation reshape the media landscape
• Partner closely with the analytics team to leverage MMM (Marketing Mix Modeling), incrementality tests, and internal data to inform investment levels and allocation decisions
• Own product feed optimization and management across Shopping channels, working closely with engineering and merchandising teams to ensure feed health, compliance, and performance
• Conduct routine feed audits and implement ongoing feed optimizations to drive conversion, relevance, and CTR
• Lead YouTube acquisition campaigns, partnering cross-functionally with creative, lifecycle, and brand teams to ensure video asset performance aligns with funnel strategies
• Continually optimize YouTube audience targeting, creative iteration, and performance metrics to drive acquisition scale
• Launch and scale campaigns on emerging growth surfaces like Reddit and explore alternative platforms to diversify acquisition mix
• Partner with platform reps and external partners to test into betas and pilot programs
• Deliver robust daily, weekly, and monthly performance reporting across all assigned channels
• Provide ad hoc analysis, diagnose performance shifts, and proactively recommend optimizations
• Partner with Finance and Analytics on forecasting, pacing, and budget management
• Serve as a key partner across analytics, creative, lifecycle, finance, and tech teams to ensure integrated campaign execution
• Inform creative development with data-backed recommendations for copy, video, and landing pages

Preferred Qualifications

• Experience in subscription-based business models
• Google Ads and Analytics certifications
• Experience with additional ad platforms like TikTok or Facebook is a plus
• Strong project management skills with attention to detail
• Understanding of the changing search landscape and AI

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k Employer Match
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform