Senior Performance Marketing Specialist

Summary

Join Teikametrics as a Senior Performance Marketing Specialist and execute, manage, and optimize paid campaigns across multiple channels to drive pipeline and revenue growth. You will collaborate with various teams, manage budgets, and report on key performance metrics. This role demands hands-on paid media execution, constant testing, and data-driven optimization within a performance-oriented environment. Teikametrics offers a remote-first culture, valuing impact over location, providing flexibility in work hours. The company is a growth-stage leader in AI-powered marketplace optimization, working with top brands in eCommerce. This position reports to the Director of Growth Marketing.

Requirements

• 3+ years of experience managing B2B paid media campaigns, ideally in SaaS, Martech, or eCommerce tech
• Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads, and performance analytics tools
• Experience with ad copywriting and collaborating on creative/visuals for campaigns
• Proficient with marketing tech stack: Google Analytics, Excel, etc
• Strong analytical skills and comfort managing media budgets, pacing, and ROI analysis
• Ability to work cross-functionally and communicate clearly with stakeholders
• Self-starter mindset with a desire to learn, iterate, and scale what works

Responsibilities

• Launch, manage, and optimize paid campaigns across partners such as Google Ads, LinkedIn, Meta, YouTube, and programmatic channels
• Build and iterate audience targeting strategies including retargeting, lookalikes, and intent-based segments
• Collaborate with the Senior Growth Marketing Manager to align spend with pipeline goals and ROI expectations
• Ensure campaign assets (copy, creative, UTM parameters) are properly configured and deployed
• Track and report on performance across paid media channels
• Monitor key metrics daily (CPL, CAC, ROAS, CVR, CTR, etc.) and make proactive adjustments to optimize performance
• Conduct A/B tests on ad copy, landing pages, CTAs, and audiences to improve outcomes
• Identify underperforming segments or campaigns and provide insights for iteration
• Support integrated campaign planning in partnership with content, design, and product marketing
• Own paid distribution strategy for key marketing initiatives, including reports, webinars, product launches, and lifecycle campaigns
• Assist in the development of landing pages with CRO best practices in mind
• Collaborate with the Marketing Ops team to ensure accurate lead tracking, attribution, and funnel measurement
• Stay up to date on paid media trends, algorithm changes, and emerging ad formats
• Identify new channels or tactics to test for incremental pipeline growth
• Analyze competitor ad strategies and share insights with the broader marketing team

Preferred Qualifications

Experience marketing to eCommerce sellers, brands, or digital retailers

Benefits

• Competitive cash
• A robust benefits package effective on day one!
• Generous stock option packages and investment opportunities
• Remote friendly - we hire in 25 states and 3 countries
• Unlimited Paid Vacation Policy
• Flexible work schedule - work when you’re most productive and effective!