Senior Growth Writer And Strategist

Summary

Join Runwise, a Series B B2B climate-tech startup, as a Growth Copywriter & Campaign Strategist. You will craft compelling copy and develop strategic marketing campaigns that drive real results. This isn't a traditional copywriting role; you'll be responsible for the entire process, from ideation to execution and measurement. You'll collaborate with various teams, constantly experiment, and refine messaging to boost engagement and revenue. Your work will directly impact the company's growth and contribute to reducing carbon emissions. The role offers a competitive salary, comprehensive benefits, and a hybrid work environment.

Requirements

• 4+ years of experience in growth, marketing, writing roles at an early-stage or growth-stage startup
• Proven ability to uncover insights, craft strategic narratives, and produce clever copy that converts
• Demonstrated success in ideating, executing, and scaling creative marketing campaigns or growth experiments
• Exceptional writing skills; you’re precise, persuasive, engaging, and effortlessly conversational
• Data-driven mindset, with the ability to analyze performance metrics and iterate rapidly
• Innate understanding of B2B buyers, particularly how to grab attention and drive urgency authentically

Responsibilities

• Develop and execute clever, high-impact experiments driven by outstanding NOT SALESY / MARKETING copy delivered via email sequences, videos, landing pages, one-pagers, and campaigns
• Find the unique angle, hook, or insight that positions our product as indispensable to our target audience
• Collaborate cross-functionally with Sales, Marketing, Product, and Leadership teams to generate fresh ideas for campaigns and strategic messaging
• Constantly experiment, measure, and refine messaging to increase engagement and drive revenue growth
• Translate complex solutions into human, conversational, persuasive language that doesn’t feel like traditional marketing

Preferred Qualifications

• Have worked in a fast-paced, high-growth startup environment and thrived amid ambiguity
• Can point to specific growth experiments or campaigns that you've executed which resulted in meaningful business impact
• Have experience selling complex products or solutions in a B2B setting

Benefits

• Medical, dental, and vision insurance
• HSA & FSA options
• Paid Parental Leave
• Access to Talkspace & Health Advocate
• Flexible PTO
• Commuter Benefits
• 401K
• Company paid life insurance
• Voluntary supplemental life insurance
• Free in-office lunch on Wednesdays
• Hybrid work environment
• Summer Fridays
• Monthly L&D Series
• Employee Resource Groups (e.g. DEIB Committee, Run Club)