Senior Industry Principal - Marketing

Summary

Join Experian as a Senior Industry Principal and contribute to the success of our North American Financial Services clients. You will assess product and application adoption, collaborate with sales and cross-functional partners to develop go-to-market strategies, and design creative solutions with a compelling ROI. This role requires building long-term partnerships, negotiating multi-year contracts, and positioning Experian as a strategic advisor. You will identify and close new business opportunities, develop customer relationships, and exceed annual revenue targets. This individual contributor role reports to the VP of Solutions Engineering and Advisory. The position offers a great compensation package, core benefits, a fully remote environment, and flexible time off.

Requirements

• Bachelor's Degree
• 10+ years' experience with large US financial institutions in marketing covering campaign management, campaign development, and marketing analytics
• 7+ years' experience in Credit Card or Credit Lending product marketing
• 7+ years' experience in large-project marketing transformations including digital channel integration and product offer creation
• Involvement in the transformation of marketing technology stacks
• Experience running marketing campaigns for prescreen and prequalification programs
• Expert in developing and implementing complex credit marketing strategies
• Experience producing results, ensuring client satisfaction, and securing wins
• Experience developing and managing strategic initiatives
• Willingness to travel

Responsibilities

• Assess product and application adoption holistically to deliver products and services to clients that are well-structured, sound, and set the client up for success
• Collaborate with sales teams and cross functional partners to develop comprehensive go-to-market strategies to over-achieve against annual revenue and new sales targets
• Combine business strategy with technology best practices to design creative solutions with a compelling ROI for each opportunity uncovered
• Lead the effort to position Experian as a true strategic advisor, building long-term partnerships and providing negotiation support on multi-year contracts which provide market-differentiating value for our North American Financial Services clients
• Identify, pursue, and close new business and renewal opportunities
• Develop customer relationships by applying a consultative sales approach that results in increased sales and customer satisfaction
• Establish consultative business relationships with senior C-level executives
• Collaborate with business partners to develop marketing leading solutions
• Provide industry expertise to influence product and development roadmap
• Work with Experian sales, technology, account management, delivery, support and product management to nurture the development of strategic solutions for this market that measurably add client value and position Experian favorably against our competition
• Exceed annual revenue and new contract targets

Preferred Qualifications

• Experience designing and implementing enterprise lending or marketing systems
• Knowledge of FCRA regulated versus non-regulated data

Benefits

• Great compensation package and bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Fully remote environment
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays