M Booth is hiring a
Senior Influencer Strategist

Summary

Join our Consumer team at M Booth as a Senior Influencer Strategist to help oversee key influencer initiatives for an anchor beauty business. As a senior influencer strategist, you'll develop integrated influencer campaign strategies, lead influencer relations, and work closely with integrated agency partners to deliver campaign POVs to clients.

Requirements

• Bachelor’s degree or equivalent
• 4-6 years of influencer experience working in an agency setting or in-house
• Experience managing and mentoring a team of 1-2 direct reports
• Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components
• Experience in managing/working with third party influencer vendors/networks
• Solid understanding of paid digital and owned practices; experience working in an integrated agency (IAT) setting is a plus
• Experience in client management, and proven ability to lead client communications
• Strong writing skills (social copy experience is a plus)
• Strong analytical skills and experience tracking and interpreting data
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Ability to work independently and multi-task in a team-oriented environment
• Creative, strategic thinking skills
• Strong attention to detail
• Positive and flexible attitude

Responsibilities

• Developing integrated influencer campaign strategies, based on business/IAT needs, opportunities presented by ever-changing social landscape and previous learnings
• Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting
• Leading influencer campaign reporting and push team to go beyond the metrics to share actionable learnings with clients
• Working closely with integrated agency partners (IAT) to deliver campaign POVs to clients, and negotiate necessary rights with influencers to deliver assets according to plan
• Actively providing digital updates with Consumer team with the opportunity to take lead on client POVs that can be repurposed for clients across the practice
• Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings
• Maintaining strong connections with influencers and their agents
• Working with junior teammates on campaigns and serve as their coach in the influencer space

Preferred Qualifications

• Experience with influencer tools, such as Tagger
• Experience and/or passion for beauty/CPG brands, specifically skincare
• Experience working with dermatologists / dermatology brands
• In touch with cultural and industry trends

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits