Remote Senior Creative Strategist

Summary

The job is for a Creative Strategy Lead at Inkitt, a company that uses AI to discover and publish books and series. The role involves identifying unique selling points, partnering with the UA team, overseeing creative production, staying updated on trends, writing creative briefs, and managing end-to-end creative development.

Requirements

• 4+ years of experience in leading creative strategy for paid marketing campaigns
• Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus
• Knowledge in pre and post-install UA KPIs
• Strong understanding of full funnel marketing and its relationship to storytelling through ads
• Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers
• Track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth
• Strong analytical skills and data-driven thinking

Responsibilities

• Read books/watch series, identify USPs and key moments, and translate into creative briefs
• Partner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends
• Act as a story 'producer': compile learnings on assigned stories and work with Content team to optimize content retrospectively
• Ideate and brief new creatives on story and brand level
• Oversee creative production lifecycle of respective briefs and provide feedback to designers
• Stay on top of trends and competitors' strategy; find the next breakout format and/or platform

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching after two years with us
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Snacks and drinks from our micro-kitchens
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog/cat friendly offices in Berlin and San Francisco