Senior KOL Growth Marketer

Summary

Join BitMEX's Growth team as a Growth KOL Marketer, focusing on expanding the company's presence and user base in the crypto space. You will be responsible for identifying, acquiring, and nurturing relationships with Key Opinion Leaders (KOLs) to drive measurable growth and user acquisition. This role demands a strategic thinker with strong negotiation skills and expertise in managing KOL performance. You will develop and execute integrated KOL-driven campaigns, ensuring alignment with brand guidelines and measuring campaign effectiveness. Staying updated on industry trends and collaborating with cross-functional teams is crucial. BitMEX offers a dynamic and vibrant work culture with flexible remote work arrangements.

Requirements

• Experience working in the crypto trading space, including key players, trends, and channels is essential
• 5+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management
• Demonstrated ability to negotiate and close deals with external partners, along with strong objection handling skills
• In-depth knowledge of product/brand campaigns and how to leverage KOLs for maximum impact
• Exceptional creativity and the ability to think outside the box to develop unique and effective growth strategies, particularly through influencer channels
• Excellent written and verbal communication skills in English and Chinese, with the ability to create compelling content and present ideas clearly to diverse audiences
• Ability to work collaboratively with cross-functional teams (e.g., Product, Sales, Legal) and contribute to a positive team culture
• A passion for innovation, growth hacking, and staying ahead of industry trends in crypto and digital marketing

Responsibilities

• Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem
• Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships
• Develop product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits
• Design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting
• Manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports
• Ensure timely execution of planned campaigns in all targeted channels and follow up with measurement of those campaigns
• Ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines
• Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing

Preferred Qualifications

Basic graphic design skills and a creative, fun mindset is highly desirable

Benefits

• Work from home to help you find the perfect balance between work, family and personal life
• Paid holidays and leave so you won’t miss out any important events
• Team building & offsite events to bring our global team closer
• Don’t forget the advantage of our Beyond Border Remote Working policy, where you get to work away from your home country
• Option to choose to be paid in fiat or crypto currency, providing the flexibility to shape your financial freedom