Senior Area Marketing Manager

Summary

Join Natera as a Sr Area Marketing Manager to drive awareness and adoption of its molecular residual disease (MRD) test, Signatera®, for oncology healthcare providers. You will contribute to the growth of oncology products, including Altera™ and Empower™, transforming cancer care. Reporting to the Director of Oncology Marketing, you will oversee marketing efforts in a designated region, engaging providers in peer-to-peer discussions about MRD in oncology. This role requires collaboration with Medical Affairs and Sales teams, customizing education for medical oncologists and surgeons, supporting regional events, and analyzing customer feedback and market trends. The position is remote, covering Raleigh, Miami, Nashville, and Atlanta, with up to 50% travel. Preference is given to candidates residing in Georgia or North Carolina.

Requirements

• Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting
• Experience in life sciences, health technology, or diagnostics is required
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively
• Proven ability to synthesize clinical information and develop concise, impactful promotional materials
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences
• Collaborative mindset with the ability to lead and align cross-functional teams
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies

Responsibilities

• Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs and build educational tools. Develop and maintain relationships with key opinion leaders (KOLs)
• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages
• Support Regional Events: Assist in content development for regional HCP programs, tumor boards, and congresses. Manage timelines and budgets effectively
• Analyze and Report Insights: Gather and analyze customer feedback, competitive data, and market trends to refine marketing strategies. Track effectiveness of regional campaigns

Preferred Qualifications

• Oncology experience is strongly preferred
• Familiarity with digital marketing channels and field marketing tactics is a plus
• Proficiency in Microsoft PowerPoint, Excel, and CRM platforms like Salesforce

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!