Gametime is hiring a
Senior Manager

Summary

Join us as a talented data-driven CRM leader to scale customer engagement and retention marketing efforts, leading a team across all aspects of CRM communications, segmentation, lifecycle, and other programs designed to increase long-term loyalty, retention, and lifetime value.

Requirements

• A deep understanding of lifecycles, segmentation, analytics, and user behavior
• Experience with Braze or similar CRM platforms
• 8+ years of experience with email, mobile push notifications, and SMS marketing campaigns. Experience with both Mobile Apps and eCommerce a plus
• 3+ years of experience managing a team within CRM
• A data-driven approach toward increasing engagement and improving lifetime value
• High degree of comfort rolling up your sleeves to get into the details with your team, including working with SQL, experimentation models, and customer analytics
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Responsibilities

• Develop ambitious growth targets and a CRM roadmap that delivers a step-change in scale and impact to Gametime’s business and customer experience
• Coach and motivate a high performing team of CRM professionals to unlock incremental growth with consistent iterative testing, following best-in-class experimentation practices
• Understand the interests and behaviors of our customers to segment them and create personalized journeys. Develop segmentation strategies that can extend to paid media, product and creative to proactively drive activity in the customer lifecycle
• Align CRM with the company’s overall strategy, objectives, and goals, partnering with Finance and leadership to maximize our customer file against operating plan targets
• Partner with data, creative, product, and other departments on prioritization and implementation of CRM projects, ensuring flawless execution
• Lead advocacy for CRM by sharing insights and recommendations with cross-functional teams and leadership, inviting collaboration on our CRM channels experience
• Set best-in-class practices for our customer experience and communications look-&-feel. Manage vendor relationships and negotiations

Benefits

• Flexible PTO
• Equity
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• 401K, HSA, pre-tax savings programs
• New equipment setup provided
• Diverse Family-forming benefits through Carrot Fertility
• Wellness programs