Senior Manager

Summary

Join MINT MOBILE's Marketing Team as a Senior Manager, Google Ads! This remote role, open to US residents, involves managing and growing Google channels to attract new subscribers. You will lead Google and Microsoft Ads campaigns across various platforms, optimizing performance, and driving innovation. Responsibilities include managing a team, overseeing budgets, and collaborating with analytics teams. The ideal candidate possesses extensive Google Ads experience, strong leadership skills, and advanced analytical abilities. MINT MOBILE offers competitive salary, benefits, and a unique work environment.

Requirements

• 4+ years of experience managing multi-million dollar Google Ads campaigns, particularly in Search and Shopping (at a media agency a plus)
• Minimum education requirement: Bachelor’s Degree
• Strong leadership skills with a proven ability to lead, manage, and mentor members of a top-performing Media & Acquisition team
• Hands-On-Keys / Technical experience creating, deploying, and optimizing media campaigns
• Mastery of digital buying platforms (Google Ads & Microsoft Ads)
• Experience leading and training media buyers
• Excellent analytical and critical-thinking skills, with strong attention to detail
• Enthusiasm for translating data into actionable insights
• Strong organizational skills and ability to juggle multiple projects and tight deadlines
• Excellent communication and relationship-building skills
• Advanced computer skills, particularly Microsoft Excel
• Desire to join a small, growing team

Responsibilities

• Work closely with the Director, operating as their right-hand person, and managing the team to bring the Director's strategic vision to life
• Manage and mentor internal media buyers - guiding strategy, delegating tasks, QAing, and coaching as needed
• Directly manage Search & Shopping campaigns across Google & Microsoft
• Work closely with the team to manage and optimize Display and Native campaigns across Google and Microsoft
• Track performance and optimize campaigns to achieve sales and efficiency goals using last-touch and custom attribution models
• Manage channel and campaign budgets, making recommendations on strategies to maximize performance
• Brainstorm, identify, scope, and prioritize new test initiatives
• Design and execute audience, targeting, landing page, and creative tests; report and evaluate results to drive future recommendations
• Collaborate with our in-house marketing analytics team to deep dive into performance and understand channel interactions
• Monitor and report on daily campaign performance, conduct analyses, and investigate performance changes
• Conduct inventory audits and establish bidding strategies to improve campaign performance and reach new groups of customers
• Motivate & encourage employees at all levels, creating an environment where team members understand the vision and strategy
• Provide quarterly feedback to direct reports and career development opportunities
• Set team and individual goals quarterly - ensure alignment with overall strategic objectives
• Create measurable metrics for employees; both on sales results and operational efficiency
• Mentor and empower employees by allowing them to perform their duties, and make mistakes, which can then be used as teaching opportunities

Preferred Qualifications

• Experience managing Display and Native campaigns, YouTube/Video a plus
• Experience with Amazon Sponsored Ads, DV360, or The Trade Desk a plus
• Advanced skills in Google Analytics (GA4 a plus)

Benefits

• Competitive salary
• Benefits
• Family leave
• Vacation
• Health, disability insurance
• 401(k)
• Flexible spending accounts
• EAP
• Education reimbursement
• Parental leave
• Unlimited vacation
• Bonuses
• Company paid holidays
• Lunch every day prepared by our very own chef
• Healthy snacks
• Onsite gym
• Car wash services