Senior Manager

Summary

Join Seed Health as an Amazon Performance Marketing Manager and lead the company's Amazon Ads strategy. You will be responsible for driving customer acquisition and retention, managing a six-figure budget, and optimizing campaigns across various Amazon Ads products. This role requires 8+ years of performance marketing experience with at least 5 years focused on Amazon, expertise in Amazon Ads products, and strong analytical skills. The position offers a competitive salary ($130k-$150k + equity), remote work, and a comprehensive benefits package including medical, dental, vision, life insurance, and a 401k match. You will collaborate with cross-functional teams and stay updated on Amazon Advertising trends. Seed Health is an equal opportunity employer committed to diversity and inclusion.

Requirements

• Have 8+ years of experience in a performance marketing role with 5+ years of experience focused on Amazon
• Have owned a six-figure-plus monthly Amazon Ads budget for a large, omni-channel CPG brand(s)
• Be an Amazon media maestro with a track record of scaling campaigns using multiple Amazon Ads products, including but not limited to Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, Amazon Attribution, and Amazon Marketing Cloud
• Have a deep understanding of how Amazon Ads products work together to drive performance, as well as the ability to clearly model attribution across these products
• Be a highly effective communicator with the ability to break down complex strategies into clear, actionable plans and measurable results
• Have experience collaborating with cross functional stakeholders (such as creative, product marketing, and data analytics teams) to improve performance outcomes
• Be a self-starter who is deeply curious about Amazon and the broader retail media landscape
• Have Amazon Seller Central, Amazon Sponsored Ads, Amazon DSP, Amazon Attribution, Amazon Marketing Cloud, and Excel/Google Sheets expertise

Responsibilities

• Own the strategy, implementation, and execution of all Amazon channel media to drive awareness, conversion, and retention for Seed products
• Help determine and effectively allocate budget across Amazon Ads products to drive optimal results
• Track and report on key performance metrics, such as ROAS, TACOS, contribution margin, and LTV
• Own the roadmap and implement iterative testing across bid strategies, ad formats, creative, and audiences to identify winning tactics
• Support broader marketing analytics and attribution projects that help Seed understand the impact of Amazon marketing campaigns across retail channels
• Remain up-to-date on Amazon Advertising trends and best practices. Build relationships with Amazon Advertising representatives to gain early access to betas, tools, and features
• Serve as the POC and Seed SME for Amazon performance marketing with Seed’s Amazon vendor

Preferred Qualifications

• Have experience managing additional retail media networks, Google, Meta, or managing other growth marketing programs for Amazon (such as an influencer or affiliate program)
• Have experience working with various software solutions to support Amazon media buying (i.e. PacVue, Quartile, Xmars), as well as familiarity with Amazon’s Ads API documentation
• Have experience with Amazon Streaming TV

Benefits

• Medical
• Dental
• Vision
• Life
• AD&D
• LTD
• Mental Wellness
• EAP
• Wellness Stipend
• 401(k) match
• Equity
• 100% remote-US