Virta Health is hiring a
Senior Manager

Summary

Join us as a strategic and experienced customer marketer to help drive marketing access and activation goals, collaborating with PBMs, ASOs, health plans, and employer clients to increase member enrollment with Virta.

Requirements

• 10+ years of professional experience developing and managing integrated marketing communications plans and strategies (digital and traditional marketing)
• Experience working directly with clients on developing marketing strategies and driving enrollment
• A bachelor’s degree in marketing, communication, public relations or business (MBA a plus)
• A strong understanding of the nuances of B2B2C+ marketing, ideally within healthcare
• Ability to effectively communicate with customers and build relationships, while also applying skillful negotiation to get customers to ‘yes’ to secure reach, frequency, and messaging autonomy
• Excellent problem-solving, internal/external project management, presentation, and analytical skills with good business acumen (quant/qual)
• Self-motivated and enjoy driving multiple projects simultaneously in a fast-paced environment
• Skillfully manage internal stakeholders by prioritizing tasks and guiding expectations, ensuring focus on the most impactful initiatives while maintaining positive relationships

Responsibilities

• Represent Virta, and our best performing playbooks, as you engage with senior leaders and marketing teams across a complex ecosystem of customer accounts, including: PBMs, health plans, ASOs, and employers
• Prepare and optimize marketing campaigns across channels to drive member activation. Utilize data-driven insights to adjust tactics, enhancing reach and frequency while aligning with organizational goals
• Lead customer/ASO launches, identifying and implementing opportunities to boost member enrollment through data, insights, and best practices. Continuously refine strategies to maximize marketing effectiveness across different populations and business lines, ruthlessly prioritizing based on impact (member enrollments)
• Foster relationships with internal stakeholders and build strong relationships with your customer contacts, providing strategic recommendations that align with the shared objectives of improving population health