Senior Manager, Community & Product Communications

Vercel
Summary
Join Vercel as a Senior Communicator and shape how we talk about our products by crafting compelling narratives and distributing them through developer-focused channels. You will build a Developer-Native Comms Playbook, create stories that resonate with builders, grow a network of influencers, and lead with channel intelligence. This role blends product storytelling with community insight and influencer engagement. It's fast-paced, iterative, and community-driven, requiring strategic thinking, strong writing skills, and a creative approach. The role offers a hybrid or fully remote option depending on location. Vercel is committed to fostering an inclusive community.
Requirements
- 7+ years of experience in product communications, community engagement, editorial, or dev-focused marketing
- Deep understanding of developer culture and fluency in modern dev platforms and social ecosystems
- A track record of simplifying complex technical topics without dumbing them down
- Experience working directly with product and engineering teams
- Clear writing, sharp instincts, and the ability to move quickly and autonomously
Responsibilities
- Build a Developer-Native Comms Playbook
- Create and operationalize a scalable communications framework—from launch briefings and product updates to social-first campaigns and narrative arcs
- Ensure product messages are built to flex across formats—from technical blog posts and patch notes to short-form video and social threads
- Craft Stories that Developers Care About
- Partner with Product, Engineering, and DevRel to translate roadmap milestones into stories that resonate with builders
- Elevate feature releases with positioning that highlights real-world use, speed, performance, and community impact
- Grow and Activate a Network of Influencers
- Cultivate strong relationships with technical creators, streamers, and builders who shape developer opinion
- Create programs that give trusted voices early access, clear context, and content-ready materials to share launches in their own words
- Lead with Channel Intelligence
- Know what formats land on X, YouTube, Discord, and newsletters—and build for them from the start
- Own end-to-end planning and execution of comms strategies across developer-first and community-led channels
- Bring the Community Closer to the Product
- Use community feedback to inform communications priorities and narrative clarity
- Spot emerging conversations, memes, and product moments—and help us participate with speed and credibility
Preferred Qualifications
Experience working with or as a technical creator, developer advocate, or community lead
Benefits
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed