Senior Manager, French Marketing

Summary

Join HubSpot as a Senior Manager of Marketing for France and lead the regional marketing team. Implement the EMEA go-to-market strategy, ensuring alignment and local adaptation. Collaborate with EMEA and Central marketing teams for cohesive strategy execution and pioneer innovative AI applications. Work closely with local sales and customer success teams to integrate AI-driven insights into customer engagement strategies. Spearhead marketing initiatives driving revenue in France, tailoring central programs for regional effectiveness, and identifying opportunities for cutting-edge AI solutions. Report to the Senior Director of EMEA Marketing.

Requirements

• Verbal and written fluency in both English and French
• Proven experience in leading marketing teams and executing revenue-generating programs in collaboration with regional sales leaders, particularly within the French market
• Demonstrated ability to integrate AI applications into marketing strategies, with understanding of how these technologies can transform customer acquisition, engagement, and retention
• Skilled in translating EMEA-focused GTM strategies into impactful, localized marketing campaigns that drive demand, pipeline, and revenue for the French market
• Ability to engage effectively with sales teams while strategically implementing an English global brand within a regional framework
• Exceptional storytelling skills for simplifying complex marketing programs for the French market
• Experience in building strong partnerships with other brands in France
• Proficiency in working with sales teams on SLA-driven models
• Proven success in leading teams and coordinating multiple stakeholders across cross-functional programs to achieve outstanding results
• Extensive experience in executing high-impact regional campaigns
• Solid B2B marketing background with recognized thought leadership, capable of influencing both internal and external audiences

Responsibilities

• Lead a team of marketers focused on executing EMEA GTM strategies adapted for the French market
• Develop and launch multi-channel campaigns highlighting core HubSpot themes, creating visibility, demand, and enhancing consideration with upmarket decision-makers through data-driven, AI-enhanced targeting and personalization
• Manage and optimize revenue generation activities to develop a playbook that balances central directives with local market nuances
• Develop and execute on field marketing tactics in close collaboration with regional sales and CS teams to drive opportunities within our existing customer base
• Execute precise sales enablement strategies supporting growth into upmarket segments, aligned with regional market conditions
• Actively collaborate with EMEA and Central marketing teams to adapt and localize central marketing strategies to French market needs and develop native campaigns, enhancing revenue goals

Benefits

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers