Product Marketing Manager

Summary

Join Lucca Software as a Product Marketing Manager and play a strategic role bridging product, marketing, and sales in the Swiss market. Develop and execute go-to-market strategies for new products and features. Craft compelling value propositions and messaging tailored to the Swiss audience. Monitor market trends and competitors to inform product strategy. Equip the sales team with necessary resources. Gather customer feedback to inform product development. Collaborate on content creation. Lead local product launches. Act as a product ambassador. Lucca offers a collaborative and empowering work environment with remote work possibilities and ambitious career paths.

Requirements

• 4+ years of experience in product marketing, preferably within a SaaS or B2B tech environment
• Proven track record in launching products and driving product adoption
• Bilingual: Fluent in French and German, plus a good level of English
• Excellent storytelling and communication skills
• Analytical mindset with a passion for understanding customer needs
• Experience working cross-functionally with product, sales, and marketing teams
• Self-starter with a strategic mindset and hands-on execution skills
• At least 4 years of experience
• Bachelor's or Master's degree
• Bilingual German, French

Responsibilities

• Develop and execute go-to-market plans for new products, features, and market launches specific to Switzerland
• Craft compelling value propositions and messaging tailored to the Swiss audience (by region and language)
• Monitor market trends and competitors to inform product strategy and differentiation
• Equip the sales team with product knowledge, customer personas, pitch decks, and other materials
• Gather feedback from clients, prospects, and internal teams to inform product development and communication strategies
• Collaborate with content teams to produce case studies, product sheets, webinars, and blog articles aligned with our brand and local tone
• Lead the local execution of product launches, coordinating across product, marketing, sales, and customer success teams
• Act as a product ambassador at events, webinars, and with clients to reinforce our market positioning

Preferred Qualifications

Strong understanding of the HR tech landscape and/or Swiss market dynamics is a plus

Benefits

• 100% of the LPP is covered by Lucca
• One global seminar per year
• And other benefits: luncheon vouchers and discounts (Swibeco)
• Remote work possibilities
• Ambitious career paths, with internal mobility opportunities and even Erasmus between departments