Product Marketing Manager

Summary

Join InnoCraft as their Product Marketing Lead and shape Matomo's market presence, bridging product and market needs. Define USPs, refine ICPs, and craft compelling narratives throughout the buyer journey. Unify Matomo's messaging to reach the right customers effectively. Lead go-to-market strategy, support ABM efforts, and collaborate with various teams for impactful sales enablement. This strategic and hands-on role requires operationalizing positioning across teams, channels, and cultures within a fast-paced, privacy-first environment. InnoCraft is building a more ethical, privacy-first digital world with Matomo, a leading open-source web analytics platform.

Requirements

• 5+ years of experience in product marketing, within a global B2B SaaS, open-source, analytics, or product business
• Degree in Marketing, Business, Communications, or a related field
• Demonstrated success in building messaging frameworks, storytelling strategies, and ICP-driven positioning
• Experience supporting or executing ABM initiatives in partnership with demand generation or sales
• Exceptional communication and storytelling skills — capable of making technical concepts resonate
• Strong cross-functional collaboration across Product, Sales, Customer Success, and Marketing
• Customer-centric, data-informed mindset with a strategic yet hands-on approach
• Fluent in English, and proficient in either French or German (both written and spoken)

Responsibilities

• Define and refine Matomo’s positioning, messaging, and USPs to stand out in the privacy-first analytics space
• Translate product capabilities into clear, benefit-driven stories tailored to ICPs across markets
• Develop and evolve Ideal Customer Profiles (ICPs) and personas using customer insights, usage data, and sales feedback
• Lead go-to-market strategy and execution for feature launches in partnership with Product, Sales, and Marketing
• Collaborate with Content Marketing and Customer Marketing to infuse product messaging into campaigns, onboarding, and lifecycle content
• Build and localise sales enablement tools (e.g. pitch decks, persona briefs, ROI calculators) for France, Germany, USA and other key regions
• Support Account-Based Marketing (ABM) with targeted messaging and assets for high-value segments
• Partner with Sales to deliver training and tools that support inbound, outbound, renewal, and upsell efforts
• Drive product adoption and retention through in-product messaging and post-sale value narratives
• Conduct ongoing market and competitive research to inform positioning, pricing, and enablement strategy

Benefits

• Remote work
• Budget for co-working space or work from home
• Home office equipment supplied
• Flexible hours
• 25 days of paid holidays per year plus your national public holidays
• Sick leave
• Health Insurance: Your Well-being, Our Priority
• A huge “playground” to grow your skill set
• Volunteering Day: Empower Your Impact
• Bereavement Leave for Pets: Compassion Beyond Boundaries
• Training Opportunities
• Mental Health Support Services