Senior Manager, Integrated Media Strategy & Planning

Summary

Join DEPT® as a Senior Manager, Integrated Media Strategy & Planning and become a key member of our strategy team. You will develop integrated media plans across D2C and retail marketplace business models, translating research insights into actionable plans. Responsibilities include building full-funnel media plans, aligning campaign planning with product launches, and applying knowledge of Amazon Ads and other retail media platforms. You will collaborate with cross-functional teams, present recommendations to stakeholders, and contribute to a positive team culture. This role requires 4+ years of media planning experience, 2+ years using planning tools, and 2+ years of client-facing and team management experience. A strong understanding of audience segmentation, full-funnel planning, and measurement frameworks is essential. DEPT® offers a collaborative environment and a comprehensive benefits package.

Requirements

• 4+ years of hands-on experience in media planning and strategy, with an emphasis on digital media buying both on and off retail environments
• 2+ years experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards
• 2+ years of client facing and team management experience
• Proven experience planning across both CPC and CPM channels, with a clear understanding of brand and performance media and how they work together
• Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks
• Ability to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
• A curious and creative mindset, while also rigorous and analytical
• Energized by the evolving intersection of media, retail, technology, and consumer behavior
• Strong collaboration, client relationship building, and leadership skills
• Experience navigating cross-functional teams and dynamic organizational environments

Responsibilities

• Developing integrated media plans across D2C and retail marketplace business models, including tactic-level plans and investment scenarios, grounded in strategy, methodology benchmarks, and thoughtful assumptions
• Translating research insights into actionable media plans by synthesizing inputs from tools such as GWI, eMarketer, Pathmatics, Similarweb, and client or platform data (Meta, Google, Amazon, The Trade Desk, etc.)
• Building full-funnel, channel-agnostic media plans using both CPC- and CPM-based investment frameworks
• Developing audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations
• Aligning campaign planning with product launch calendars, retail media opportunities, and promotional moments across key U.S. retailers
• Applying a strong working knowledge of Amazon Ads (search, DSP, display) to support retail and performance-focused planning efforts. Familiarity with Best Buy Ads, Walmart Connect, and Target Roundel is highly valuable, with the ability to adapt plans to evolving retail media capabilities and brand footprints
• Maintaining awareness of global retail and go-to-market considerations to inform planning for international expansion and multi-market execution
• Serving as a dependable thought partner to strategy leads, helping to operationalize strategic planning frameworks and guide planning through to activation
• Working closely with cross-functional team members both externally and internally across Client Services, Media Activation, Data Science, and Creative to deliver connected plans and ensure seamless campaign execution, including tracking plan vs. actuals
• Navigating complexity across platforms, stakeholders, and business models, and translating that complexity into clear, actionable plans
• Presenting and articulating planning recommendations clearly to both internal and external stakeholders with confidence
• Boosting morale and contributing to an inclusive, supportive team culture by being a positive example in group problem solving and growing careers of junior team members
• Sharing platform trends, retail innovations, and media shifts with the team to inspire fresh thinking and continuous improvement

Preferred Qualifications

Strong familiarity with Amazon’s retail media solutions; knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave