Blueland is hiring a
Sr. Shopper Marketing Manager

Summary

The job is for a Senior Shopper Marketing Manager at Blueland, a science-driven company that produces sustainable cleaning and personal care products. The role involves designing and executing shopper marketing campaigns to ensure the best ROI, reach sales targets, and raise brand awareness across various retailers.

Requirements

• Passionate about the environment, sustainability and Blueland’s mission
• 5+ years of experience in shopper marketing (on premise or off premise), with a track record of developing and executing successful programs in a retail environment
• Working knowledge within the CPG industry, retail channels and account specific marketing required; startup & direct-to-consumer experience preferred

Responsibilities

• Design and execute end-to-end shopper marketing campaigns that seamlessly integrate online and offline touchpoints
• Develop and spearhead the planning, execution, and optimization of world-class integrated Shopper Marketing Plans at BJs, Costco, Kroger, Target, Thrive and other retailers for all Blueland products
• Provide strategy and thought leadership around digital activation and consumer engagement
• Partner closely with Brand Marketing Manager to execute campaigns that align with Blueland’s brand vision and strategy
• Maintain timely flow of reports, program evaluations, proposals and project estimates
• Develop strong relationships with key marketing contacts to deliver against brand/portfolio objectives
• Be the point of contact from the Retail team for Brand and Creative to collaborate closely on product development, retail design, and packaging creation
• Develop programming for Costco.com/PDP and Costco Demos and Roadshows. Lead all logistics for in-store activations and coordinate schedules for Brand Ambassadors
• Manage all retailer digital marketing campaigns with accounts’ marketing teams and advertising groups, including Roundel, Criteo, Citrus Ads, Instacart, Shopify, etc
• Leverage data and insights to build shopper programs through tactics including loyalty, couponing, and shopper media to diversify our digital retail presence
• Attend retail trade shows and brand marketing events as needed

Benefits

• Health benefits
• Stock options
• Generous paid time off
• Paid holidays
• Paid civic engagement days
• Paid parental leave
• 401k (employee contribution)
• Professional development stipends
• Remote work reimbursements
• Various discounts to like-minded companies and more