Senior Manager, Web Properties

Summary

Join Caseware as the Senior Manager, Web Properties and own the strategy, performance, and continuous improvement of our corporate website and related digital properties. You will lead cross-functional initiatives to enhance user experience, drive lead generation, and ensure our web presence reflects our brand and business goals. This is a full-time, permanent position available in Toronto, Ontario (hybrid) or remotely in the US. You will define and execute a strategic roadmap for all web properties, collaborate with cross-functional teams, manage web development resources, and monitor key performance indicators. You will also develop and execute SEO strategies, oversee CMS governance, and utilize A/B testing for optimization. Caseware offers a collaborative culture, flexible work options, competitive compensation, comprehensive benefits, and opportunities for career growth.

Requirements

• 7+ years of experience managing B2B websites, ideally in SaaS or tech
• Strong understanding of web technologies, CMS platforms (e.g., WordPress, Contentful, Sitecore, Drupal), and front-end development principles
• Experience with SEO (AHREFS, SEMRush), web analytics (Google Analytics, GA4), A/B testing, and CRO tools (Hotjar)
• Proven ability to lead cross-functional projects and manage external vendors or agencies
• Excellent project management and communication skills
• Proficiency in web analytics and performance reporting

Responsibilities

• Define, lead and communicate a strategic roadmap, and execution for all web properties, including the corporate website, microsites, and landing pages that aligns with business objectives, brand positioning and customer lifecycle
• Develop and oversee an intake and prioritization process for regional teams to request web content pages, ensuring alignment with business goals and efficient resource allocation
• Collaborate with cross-functional teams, including designers, operations, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals
• Manage web development resources (internal and/or external) to implement updates, new features, and optimizations
• Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success
• Conduct quality assurance (QA) checks on all website content to ensure functionality, usability, and compatibility across various devices and browsers
• Ensure all web content is aligned with brand guidelines, accessibility standards, and SEO best practices
• Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions
• Oversee CMS governance, content workflows, and site architecture
• Develop strategies to convert visitors by deploying funnel optimization and personalization across all web properties
• Use A/B testing to continually enhance the web acquisition funnel
• Stay current on web trends, technologies, and compliance requirements (e.g., GDPR, WCAG)

Preferred Qualifications

Familiarity with the accounting or audit industry is a plus, but not required

Benefits

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans
• We are driven by impactful work . Your contributions directly affect how our clients manage financial processes and drive their success
• Recognition and rewards matter to us . We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth
• We embrace global opportunities . Work on international projects and collaborate with a diverse, global team