Right Customer is hiring a
Senior Marketing Data Analyst in United States

Summary

The job is for a Marketing Data Analyst at Right Customer, a performance marketing studio that specializes in online education in niches like real estate investing, business, and personal finance. The role requires proficiency in Python, MySQL, BigQuery, and Data Visualization to analyze data from digital advertising channels, CRM lead data, customer opt-ins, and purchasing data.

Requirements

• Solid experience in Statistical Data Analysis and Data Analytics
• Proficient in Python programming and MySQL
• Well-versed in machine learning and data analysis
• Familiar with digital advertising platforms like Facebook and Google, and have experience integrating data from CRM systems
• Comfortable handling large datasets and have experience working with data platforms like BigQuery
• Firm understanding of statistics

Responsibilities

• Design, build, and manage a centralized online database in BigQuery to house all client and marketing data
• Integrate datasets such as lead data from CRMs, digital advertising data, customer opt-ins, and purchasing data, to provide comprehensive insights
• Perform advanced data analysis, modeling, and prediction using advertising data, CRM lead data, customer opt-ins, and purchasing data
• Develop and utilize statistical models, including linear regression and predictive lead scoring, to analyze complex datasets
• Apply machine learning techniques to enhance data analytics and gain deeper insights
• Prepare technical reports and present analytical findings in a clear, understandable manner to the team and stakeholders
• Create and maintain data dashboards in Looker Studio for easy data visualization and analysis

Preferred Qualifications

Experience in a similar role where you were required to analyze sales data, marketing data, or a combination of both to drive business strategy