Senior Marketing Manager

Summary

Join Natera as an Organ Health Senior/Marketing Manager and play a key role in developing and executing marketing strategies for Prospera products across all organs/indications. You will collaborate with cross-functional teams, including sales, product development, and medical affairs, to drive awareness and adoption. Success requires effective communication, market research, and the ability to manage multiple projects simultaneously. This role reports to the Senior Director of Marketing, Prospera Abdominal, but also involves close collaboration with the Director of Marketing, Prospera Thoracic. The position offers a competitive salary and benefits package and is remote in the USA. Natera is a global leader in cell-free DNA testing, committed to creating a diverse and inclusive workplace.

Requirements

• Bachelor’s degree required
• Ability to handle multiple tasks at one time
• Ability to work with limited supervision
• Ability to be a proactive problem solver
• Must be able to analyze many variables and choose the most effective course of action quickly/ work on additional tasks as requested by Management
• Must be able to handle novel and diverse work problems on a daily basis
• Must be able to communicate feedback in a professional manner
• Travel required for this position: 35%

Responsibilities

• Assist in developing marketing strategy and messaging for Natera’s Organ Health products
• Develop and execute marketing campaigns to drive awareness and adoption in the marketplace and negate competitive activities
• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and digital channels
• Collaborate with the cross functional team to develop training content and messaging for the sales team
• Facilitate design and finalization of marketing collateral, including printed materials and digital materials through collaboration with the Natera corporate graphic designers and medical, product, and sales stakeholders
• Track ROI for marketing programs and support strategic investment-planning
• Ensure timely maintenance and updates of materials for use by or training of the sales team
• Interact cross-functionally with copywriters, designers, sales team, product development team, and executive leadership to achieve alignment internally on key messages and claims
• Conduct market research to evaluate effectiveness of messaging
• Assist with planning and material development for internal sales and marketing meetings as well as external ad board meetings with customers

Preferred Qualifications

• 2 years prior sales and marketing experience in life sciences or clinical experience in genetic testing space strongly preferred
• Prefer 1-2 years of experience in the biopharma industry, diagnostic industry, medical communications, healthcare advertising or other relevant experience
• Prefer experience in digital marketing

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Pregnancy and baby bonding leave
• 401k benefits
• Commuter benefits
• A generous employee referral program