Senior Marketing Manager

Summary

Join a leading Business Process Outsourcing (BPO) company as their Marketing Manager. You will develop and execute comprehensive marketing strategies across multiple digital channels, setting and achieving strategic marketing goals. Initially, you will work independently for 3-6 months before expanding the team. The ideal candidate has B2B marketing experience and a strong ability to manage digital marketing initiatives. This fully remote, full-time position offers a competitive salary, growth potential, and a flexible work environment.

Requirements

• 5+ years of experience in marketing, with at least 2 years in a B2B setting (preferably within the BPO, SaaS, or professional services industries)
• Proven ability to develop and implement multi-channel marketing strategies
• Experience with SEO, SEM, PPC campaigns, and social media marketing
• Proficiency in marketing automation tools (HubSpot, Marketo, or similar platforms)
• Strong content creation skills, including blog writing, social media copy, and email marketing
• Basic proficiency in graphic design and video editing tools (Canva, Adobe Creative Suite, or equivalent)
• Data-driven mindset with experience using Google Analytics, social media analytics, and other tracking tools
• Self-starter with the ability to execute campaigns independently and drive results
• Strong project management skills with the ability to juggle multiple tasks

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives, focusing on client acquisition and brand awareness
• Manage and optimize social media channels (LinkedIn, Facebook, Twitter, etc.) to drive engagement and lead generation
• Implement SEO strategies to improve organic search rankings and website visibility
• Conduct basic content creation (blog posts, social media posts, case studies, email marketing campaigns, etc.)
• Execute basic design work for marketing materials (using tools like Canva or Adobe Suite)
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.)
• Perform basic video editing to create engaging promotional and educational content
• Analyze marketing performance metrics and adjust strategies accordingly to improve ROI
• Develop and manage email marketing campaigns and automation workflows
• Collaborate with leadership to set KPIs and marketing goals, ensuring alignment with company objectives
• Research industry trends and competitor strategies to keep The Call Gurus at the forefront of BPO marketing
• Take full ownership of the marketing department for 3-6 months, implementing strategies without additional team support until the department expands

Preferred Qualifications

• Experience in the BPO industry or a deep understanding of outsourcing services
• Hands-on experience with lead generation campaigns targeting B2B clients
• Ability to scale a marketing department and hire/manage team members after the initial solo execution period

Benefits

• Opportunity to take full ownership of a marketing department and shape the company’s marketing strategy
• A dynamic and growing company with a strong reputation in the BPO industry
• Flexible work environment (remote/hybrid options available)
• Competitive salary and potential for growth as the department scales