Senior Media Planner

Summary

Join We Are Rosie as a Senior Media Planner and support the execution and management of paid media campaigns across numerous clients on the Paid Media team.

Requirements

• 1-3 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
• Experience running campaigns for political, public affairs, and/or corporate clients
• Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
• Analytical thinking skills, with knowledge of media consumption tools like Comscore, and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
• Strong Microsoft Excel or Google Sheets skills
• Strong organization skills and attention to detail

Responsibilities

• Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
• Participate in all phases of advertising campaign planning and execution, including: Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
• Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
• Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals. Develop report templates that show campaign performance and deliver reports to internal stakeholders
• Manage monthly billing between external vendors and internal finance teams. Handle any discrepancies among internal and external partners
• Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value
• Keep abreast of media trends and technologies, proactively sharing new opportunities with the wider paid media team
• Compile updates on vendor capabilities and offerings; maintain and update internal tracking system