Captiv8 is hiring a
Senior Paid Media Buyer in Worldwide

Summary

The job is for a Senior Paid Media Buyer at Captiv8, an AI-powered global influencer platform. The role involves developing and executing paid media strategies tailored to client’s KPIs and objectives, setting up and optimizing paid media across various channels, analyzing data, managing team growth, understanding customer insights, focusing on ROI, continuous learning, advanced data analysis, A/B testing, having a BA/BS degree or equivalent practical experience, 4+ years of experience working across social media platforms, proficiency in Excel & Google Sheets, and a positive, can-do attitude.

Requirements

• BA/BS degree or equivalent practical experience
• 4+ years of experience working across social media platforms including Facebook, Instagram, YouTube, Twitter, TikTok
• Experience with Facebook Ads Manager, Google Analytics, Adobe Analytics, and Google Tag Manager
• Experience with DV, IAS, and other paid tagging

Responsibilities

• Develop and execute on paid media strategies tailored to client’s KPIs and objectives
• Set up paid media for Influencer campaigns and execute optimizations across all channels (Meta, Instagram, YouTube, Twitter, TikTok, Snapchat, Pinterest), implementing tags and pixels where needed
• Monitor campaign performance and lead decisions for optimizing throughout the campaign to ensure KPIs are met
• Analyze large sets of data & compile weekly client-facing deliverables based on performance
• Manage and foster growth for analysts and associate analysts, providing growth and development opportunities

Preferred Qualifications

• Ability to work under quick deadlines and drive great performance
• Highly skilled and proficient in Excel & Google Sheets
• Deep understanding of the digital/social media and branded content landscape
• Superb project management skills with experience running paid social campaigns
• Positive, can-do attitude and strong problem-solving skills
• Clear communicator, both written and verbally, with clients and internal teams
• Interest or experience in startups