Senior Paid Search Manager

Summary

Join Creative Fabrica, a fast-growing tech startup in Amsterdam, as a Senior Paid Search Manager. You will own the strategy, execution, and performance of Google and Bing Ads accounts across multiple geographies. Responsibilities include designing and optimizing full-funnel paid search campaigns, building structured campaign plans, driving experimentation, managing budgets, and collaborating with the analytics team. The ideal candidate has 8+ years of experience in paid search marketing within a SaaS or subscription-based business, a proven track record managing large Google Ads and Bing Ads accounts, and proficiency in various marketing tools. A strong growth mindset, analytical skills, and excellent communication are essential. The role offers the opportunity to work in a high-growth environment and contribute to a company with a mission to empower creativity through technology.

Requirements

• 8+ years of experience in paid search marketing, ideally within a SaaS or subscription-based business
• Proven track record managing large Google Ads and Bing Ads accounts across all ads formats
• Deep understanding of performance metrics, attribution, and conversion rate optimisation
• Proficient in Google Ads, Google Analytics (GA4), Bing Ads, and tools like Google Tag Manager
• Strong command of BI platforms for data manipulation
• Experience working with international markets and tailoring campaigns across geos
• Experience with AI tools for creative generation or workflow automation
• Strong growth mindset with a relentless drive for improvement and experimentation
• Analytical and strategic thinker with the ability to turn data into compelling stories and smart decisions
• Excellent communication and collaboration skills - you work well with marketers, designers, analysts
• Comfortable managing multiple priorities and fast-changing demands in a high-growth environment
• Highly organised with strong attention to detail

Responsibilities

• Own the strategy, execution, and performance of Google and Bing Ads accounts across multiple geographies and audiences
• Design and optimize full-funnel paid search campaigns - from keyword research to ad copy, landing page testing, and conversion tracking
• Build structured campaign plans around product launches, feature rollouts, and lifecycle marketing priorities
• Drive experimentation across targeting, bidding, copy, and landing pages; report on wins and learnings regularly
• Monitor and manage budgets, forecasting performance and scaling spend with efficiency
• In close collaboration with the analytics team, translate insights from data into actionable optimisations - always testing, always iterating
• Stay ahead of the curve on platform changes, new formats (e.g. paid ads in Ai mode), and competitor trends

Preferred Qualifications

• Experience with Meta ads and other performance marketing channels
• Experience using marketing automation tools and customer engagement platforms/CRM systems (e.g. Braze, HubSpot, Salesforce Marketing Cloud), with a belief in personalised experiences as a driver of performance