Manager, Paid Search

Summary

Join DEPT® as a Paid Search Manager and drive growth by orchestrating campaigns exceeding client expectations. Leverage your strategic vision and SEM expertise to craft tactical roadmaps, dashboards, and presentations. Prioritize impactful initiatives, mentor team members, and contribute to agency thought leadership. You will manage client portfolios, ensuring performance goals are met and budgets are managed effectively. This role requires strong analytical and communication skills, along with experience in Google Ads, Bing Ads, and bid management platforms. The position offers a collaborative environment and a comprehensive benefits package.

Requirements

• Have a solid foundation of paid search account management skills, from strategy to execution, and proven analytical and problem-solving skills
• Advanced understanding of paid search channels and how they fit within the funnel and a strong understanding of bid management platforms such as SA360
• Driving channel-specific account tactical strategy geared towards achieving or exceeding client efficiency and growth goals
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets
• Able to quantify and prioritize initiatives that will have the greatest impact on account performance
• Drive the creation of the paid search side of client roadmaps, testing plans, Qontrol reports/dashboards, and QBRs/FBRs to meet client needs
• Accountable for managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets
• Support their Client Partners with account communications around paid search knowledge and recommendations to deliver a clear strategic vision to our client
• Contribute slides to critical decks led by Client Partners, such as FBRs and tactical plans, meeting all agreed deadlines for drafts and final material; ensure that all content ladders up to the overall strategic vision for the account
• Ensuring all account paid search management efforts go through a QA process and are executed/delivered error-free
• Regularly follows SMEs and attends platform training opportunities to stay current on agency POVs, thought leadership, and industry trends and continuously expand knowledge of digital marketing best practices
• Ensure new team members are properly onboarded to each account, not just with day-to-day knowledge & skills development, but by providing a full deep dive into each client’s business and priorities
• A minimum of 4 years’ paid search experience within Google Ads, Bing Ads, and analytics platforms
• A strong understanding of bid management platforms such as SA360
• Experience across all Google networks - display network and search network, inclusive of app campaigns
• Experience with A/B testing
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
• Strong analytical and reporting skills and be proficient in Excel
• Strong written and verbal communication skills

Responsibilities

• Drive growth by orchestrating campaigns that exceed client expectations
• Craft tactical roadmaps, dashboards, and compelling presentations that keep stakeholders informed
• Effectively prioritize impactful initiatives for error-free delivery and mentor team members to refine their craft
• Contributing to agency thought leadership; you help build a thriving team that delivers outstanding results

Preferred Qualifications

• Ensure active delegation to Ripe Concepts is being done across the team
• Coaches Associates & Senior Associates on paid search
• Understand the business model and objectives of their client’s businesses and how paid search plays a key role
• Contribute to agency thought leadership via blogs and case studies
• Mentor junior team members via hands-on account support and training
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave