Senior PPC Manager, Media Buyer

Summary

Join Simple Life as a Senior User Acquisition Manager and play a key role in expanding our successful health and wellness app's user base. You will develop and execute user acquisition strategies across web and app platforms, managing budgets, optimizing campaigns, and collaborating with cross-functional teams. Leverage your expertise in digital marketing and data analysis to drive significant growth and contribute to the company's continued success. This role requires proven experience in user acquisition campaign management, digital marketing channels, and web/app analytics. The ideal candidate will thrive in a fast-paced startup environment and possess strong analytical and communication skills. Simple Life offers a competitive salary, stock options, flexible work arrangements, relocation assistance, and other attractive benefits.

Requirements

• Proven track record of successfully managing user acquisition campaigns and driving significant growth on web platforms, with experience in the web-to-app model
• Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA etc
• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Experience working with international markets, preferably the US market
• Ability to thrive in a fast-paced, dynamic startup environment
• Strong analytical skills with experience in data-driven decision-making

Responsibilities

• Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships
• Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention
• Manage the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI
• Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve
• Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience
• Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement
• Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel
• Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement
• Regularly report on campaign performance and provide actionable insights to management and stakeholders
• Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts

Preferred Qualifications

Previous experience in a leadership or managerial role within user acquisition

Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options
• In-office, remote and hybrid work opportunities
• Relocation package (Cyprus) - optional
• The equipment whatever you need to be happy and productive
• A premium SIMPLE subscription
• 21 days annual leave, plus bank holidays (those observed where you live)
• Support to learn English, should you need (or want) to
• Flexible hours. We focus on your results, not how long you spend at your desk