Senior PPC Specialist

Summary

Join our team as a Senior PPC Specialist and develop, execute, and optimize high-performance paid search and social media campaigns. You will be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration. This role requires 2-5+ years of experience managing Google Ads campaigns and proven success in meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments. Strong analytical skills and excellent communication are essential. We offer a collaborative work environment, opportunities to work with diverse clients, career advancement pathways, and a unique work methodology. Bonus skills include experience with paid social campaigns and proficiency in scripting languages. Apply if you meet the qualifications and are ready to contribute your expertise.

Requirements

• 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
• Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
• Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments
• Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
• Growth mindset with a commitment to iteration, documentation, and knowledge sharing
• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Responsibilities

• Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
• Size opportunities and forecast ROI for campaign initiatives
• Create effective account structures and roadmaps for performance improvement
• Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
• Drive continuous improvement in CTR, CVR, ROAS, and impression share
• Optimize budget allocation and implement new platform features
• Use GA4 and Looker to identify performance trends and actionable insights
• Translate complex data into compelling narratives for senior leadership
• Develop reporting that highlights key metrics and opportunities
• Partner with Creative on ad copy and visual concepts
• Coach junior team members on PPC best practices
• Recommend new tools, betas, and channels worth piloting

Preferred Qualifications

• Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit)
• Proficiency with Microsoft Advertising platform and strategies
• Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python)
• Experience with marketing automation platforms and CRM integration
• Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.)

Benefits

• Collaborative and innovative work environment
• Opportunity to work with diverse clients
• Work methodology that involves not letting clients take command of the creative process (rare, huh?)
• Career advancement pathways