Senior SEM Specialist

Summary

Join Leadtech as an exceptional SEM Specialist with at least 5 years of experience in online advertising. You will be responsible for implementing PPC strategies, optimizing campaigns, conducting keyword research, creating ads, and improving quality scores. The role also involves conversion optimization, developing promotional offers, and managing retargeting campaigns. You will analyze performance metrics and create reports. Leadtech offers a dynamic international team, continuous training, and various benefits. The ideal candidate is fluent in English and Spanish and possesses strong analytical and Excel skills.

Requirements

• At least 5 years of experience in Online Advertising for the main search engine (Google, Bing at least)
• Excellent Internet data analysis capabilities
• Strong Knowledge in Google Analytics & Google Tag Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English and Spanish
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Team worker
• Online spirit
• Desire to share your experiences and knowledge
• Organized
• Self-motivated
• Proactive

Responsibilities

• Implement PPC strategy and tactics (Google, Bing, and others)
• PPC Campaigns optimization and testing on multi-language accounts
• Keyword research and search queries analysis
• Ad Creation and Testing
• Quality score improvements
• Conversion optimization and tracking to increase ROI and drive volume
• Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids
• Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
• Creating briefings for creative and cooperating with design
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR

Preferred Qualifications

Bachelor or Master Degree in Marketing, Business, e-business, economics is a plus

Benefits

• Competitive salary
• Permanent contract (contrato indefinido)
• Private health insurance
• Tickets restaurant paid by the company
• 25 days of holidays + your birthday off
• Flexible vacation time (no blackout vacation days)
• Flexitime (7 - 09.30h / 16 - 18.30h)
• Free Friday afternoons (7-9:30 - 14-16:30h)
• Free afternoons in August
• Flexibility to work from home
• Team-building activities
• Free coffee and snacks
• Free fresh fruit
• Nursery tickets
• English courses
• Permanent training
• Games room and terrace at the office
• Innovative approach to all internal processes and businesses
• Work with the latest technologies with extensive career progression opportunities